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Keyword need to be on page to rank

by soup
14 replies
  • SEO
    • |
Hello,

Is it 100% necessaries that your chosen keyword has to be on the content of a page for it to rank. Is it possible for it to just be in the title and meta description?

Cheers.
#keyword #page #rank
  • Profile picture of the author TheHawk
    Yes it is necessary to have the keyword in the content page.. Google crawlers read your content too sometimes and display in search results.. In turn you will drive better traffic..
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  • Profile picture of the author linkbullets
    I think, Write content on your website that utilizes the selected SEO keywords liberally. You want to use the keywords often in your writing, while not changing the meaning of the content or having it read unnaturally. You should include the SEO keywords at least twice per paragraph.


    Not only should the SEO keywords be in your written content, but it should be in the titles, meta titles, meta descriptions, image descriptions, link tags and anywhere else you can showcase your keywords.





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  • Profile picture of the author soup
    Hi,

    Thanks for your reply. But what I was wondering is that can your website still rank for a word that is not contained in the content. I know it is best that it is. For example. If I already ranked for estate company UK, would I be able to rank for estate companies UK even if the word companies was not contained within the content but related words were?
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  • Profile picture of the author Benjamin Ehinger
    Originally Posted by soup View Post

    Hello,

    Is it 100% necessaries that your chosen keyword has to be on the content of a page for it to rank. Is it possible for it to just be in the title and meta description?

    Cheers.
    Of course it needs to be in the content. Why would it not be anyway?

    Benjamin Ehinger
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  • Profile picture of the author LMC
    To answer your question...

    Yes it is possible, but you would just be making things harder for yourself.
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    • Profile picture of the author bgmacaw
      Originally Posted by LMC View Post

      Yes it is possible, but you would just be making things harder for yourself.
      Yes, I agree, and I've seen it in action. It is essentially Google bombing and Google's algorithm does watch for it but it still works in some cases. Recently I saw this applied to someone's personal name site to get them to rank for an obscenity.
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      • Profile picture of the author JohnMcCabe
        It's possible but highly unlikely unless there's something like BG mentioned going on.

        Probably the best known example is Adobe's Reader page, which ranks at or near the top of the SERPs for the term "click here", even though that term appears nowhere on the page.
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  • Profile picture of the author darkwizgemz
    It is possible but do it on the easy way.
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  • Profile picture of the author cashcow
    Sure, it is possible, but why not make things easier and work it into the page?
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  • Profile picture of the author TBInternetMarketing
    Yes it is. It helps Google show that your page is relevant to the keywords that are being searched. I'm not talking hundreds of times here, just scattered over the place here and there. It has to look natural to Google, else they will think you are keyword stuffing.
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    • Profile picture of the author soup
      Thanks for your help guys. The reason I ask is because I'm working on a site for a client that wants very little content so I haven't came across this problem before.

      Thanks again guys!
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      • Profile picture of the author Devid Farah
        Hi soup,

        Yes it is necessary for your keyword to be on the page.

        By definition a keyword is the main theme or topic your article or blog post is about.

        So it will be hard to write an article without the keyword popping up at least one time naturally.

        Google also place a lot of emphases on context.

        That means your article will only rank for the keywords that it is related to. So there is a very small chance that you may rank for keywords that are not on your page, but they will be very closely related.
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  • Profile picture of the author JHC81
    It is better if your keyword is in the describtion, tittle, and meta tags.
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  • Profile picture of the author soup
    Thanks for all your feedback guys.

    Conclusion - A word doesn't have to be in the content for it to rank - but it helps. As long as it is contained within the title tag or meta description.

    The reason for doing this would be to optimise sites with low content like shopping carts.

    Thanks Guys!
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