Keyword Selection
- SEO |
I have a few questions. Everywhere I read I am told to find a good niche and also find a domain that matches it. It is best to have a domain that is exactly "keywordphrase".com with out any words in between, before, or after the keyword phrase.
My first question is, based on your experience, if I were to find a keyword phrase that pulls in let's say 30,000 searches monthly for "awesome product".
If I would to get a domain that is either awesomeproductreview.com, awesomeproductcomparison, etc etc., how much would that hurt my chances at success? I understand this may be difficult to answer but I wouldn't mind some discussion.
My second question is, let's say I find a good keyword however it is fairly competitive, but still quite a bit of searches monthly. Let's say 100,000 a month. However, the sub-keyword phrases are less competitive but with less searches, let's say 8,000 - 15,000 a month. Does it make sense for me to purchase the domain of the competitive keyword, if it is possible, or a variation like talked about above, and then concentrate on ranking with the subdomains. Pages would be "competitivekeywordphrasewithvariation".com/"lesscompetitivesubkeyword".
My simple understanding would be that even though there would be less searches coming through the sub keywords, all of my other sub-keywords are so closely related that the conversion rate would be higher, and the cumulative searches of each sub-domain would add up to a respectable amount. Let's say I have 10 sub keywords drawing 10,000 monthly, I capture a respectable 20% of each for a total of 20,000 collective hits a month.
Just to give a better example let's pretend my niche is "dog fashion". Monthly searches are at about 100,000 and the only domain I can get is either dogfashionreview.com or bestdogfashion.com. Now let's assume that "dog skinny jeans", "dog toupes", "dog fedoras", "dog suspenders", etc bring in 8,000 searches monthly each and I'll focus on 20 of these sub-keywords. Total searches among all subkeywords are 160,000. Let's say I get 20% of these total searches to my website. That leaves 32,000 total searches.
Is it reasonable to assume that I could rank high with a sub-keyword under the model of "competitivekeyword+".com/"subkeyword"? Or would it be better to have multiple websites focused on these very small subkeywords?
Sorry if I rambled alot, I hope you guys understand what I'm saying.
"Whatever the mind can conceive and believe, the mind can achieve."
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