The issue is not merely that Google is declaring war on content farms.
The issue is: what are the ramifications?
- Content mills like Demand Media may be gutted. In other words, loss of an income stream for some Warriors. (i.e., avoid Demand Media's IPO next week).
- Article sites may lose rankings. This includes EzineArticles. While you can surely point to some quality articles at EZA, you can also point to 10 more that are simply junk.
- Indirect result is loss of business for article writers.
- Articles will need to be longer. Are you trying to get by with "300 word" articles as if that were some magic number. 299 words and you're in trouble, but 301 and you're fine? I expect one algorithm change will demand more content.
- Indirect result then is paying more to article writers for longer articles.
- More originality in content will be required.
- That $3 article writer in India pumping out 300 word articles about topics he knows nothing about may no longer be the best resource for articles.
- More autoblogs bite the dust.
- Increased importance in making DMCA notices against sites scraping your content to ensure your site is evaluated as the original content source.
The question is, will your marketing die? Or will you up your game?