Here are some tips to increase your Google Adsense CTR: Make sure the ads that are appearing on your site are closely related with your content. This is the first thing you have to do because if your ads are not relevant, there's small possibility that people will click on them. Use wide ads (336x280, 300x250 or 250x250). Because these are the best performing ads. Blend your ads with your website themes. For example, if your background color is white, change your ads border and background color to white as well. If your background color is dark (black), use bright color such as yellow as link color. This will decrease user ad-blindness. Place your Google Adsense in these positions: Above the fold In the middle of an article. At the end of an article.