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How Would You Format Your Permalink?

by redstanford
13 replies
  • SEO
    • |
/%postname%/ or /%postname%

which do you recommend?

also if you were going to edit your post url, how would you do a product like this:
Cuisinart TOB-155 Toaster Oven

would it be:
wwx.sitename.com/cuisinart-155
wwx.sitename.com/cuisinart-toaster-oven
wwx.sitename.com/cuisinart-tob-155

curious to see what you guys would recommend
#format #permalink
  • Profile picture of the author aaron_nimocks
    I usually do

    PHP Code:
    /%postname%.html 
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    • Profile picture of the author M Thompson
      it depends on the size of your site , if it's going to be big you should add another variable before the %postname% or it can cause problems down the line and slow up your blog.

      category or post number work well

      the / and the end doesn't make a different
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  • Profile picture of the author Mike Hlatky
    I do this:

    Code:
    /%category%/%postname%
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  • Profile picture of the author Nigel Greaves
    Depending on the products I'm selling I would use /category/%postname%.html but just %postname%.html if it's a relatively small or easily navigated site.

    Nigel
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  • Profile picture of the author redstanford
    so .html at the end? has anyone seen a difference using .html?
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    • Profile picture of the author Claude5670
      getting it straight from the horses mouth is what I usually look for.

      Matt Cutts from Google was asked

      Is a Trailing / Important in URL Structure?

      Seems like a minor thing right? Do you use url.com/folder of url.com/folder/ in your URL structure? Matt says he would slightly advocate for using a trailing slash simply because it clearly indicates that a URL is a folder and not a document. That said, Google is quite good at differentiating so it's not a huge deal.

      you can watch the video where he is asked this question

      Whiteboard Interview - Google's Matt Cutts on Redirects, Trust + More | SEOmoz


      PS. I have experimented with over 40 sites .html or /
      there has been no difference for me
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  • Profile picture of the author Michael Shook
    Originally Posted by redstanford View Post

    /%postname%/ or /%postname%

    which do you recommend?

    also if you were going to edit your post url, how would you do a product like this:
    Cuisinart TOB-155 Toaster Oven

    would it be:
    wwx.sitename.com/cuisinart-155
    wwx.sitename.com/cuisinart-toaster-oven
    wwx.sitename.com/cuisinart-tob-155

    curious to see what you guys would recommend
    I would choose this one: wwx.sitename.com/cuisinart-toaster-oven-tob-155

    because that is what the product is. Not making fun here, but if someone was searching for that particular make and model, I think that would add some relevance to the response they get from the search engines.
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  • Profile picture of the author tpw
    It depends on your blog.

    There is only a slight difference if you are naming your url in order to maximize Adsense revenue or SEO.

    Both are similar, but different.

    Adsense uses your URL to target the ads on the page. That is the only thing they use to determine the ads they put on your page. (If you doubt that, test my words. You will be surprised when you find I am right.)

    I usually set the url path for Adsense as: %category% / %paying keywords%

    For SEO, I target the words that I want Google to acknowledge as relevant to the page: %category% / %seo keywords%

    If I plan on promoting the blog in article marketing, I always leave off the category, so I can shorten the url in use.
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    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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    • Profile picture of the author Joe Mobley
      Using

      /%category%/%postname%

      allows you to have another keyword phrase in your URL. Of course you want to have keyword rich %category%.

      /springer-spaniel/best-springer-spaniel-puppy-food


      Hope this helps.

      Joe Mobley
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      .

      Follow Me on Twitter: @daVinciJoe
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    • Profile picture of the author Mike Hlatky
      Originally Posted by tpw View Post

      I usually set the url path for Adsense as: %category% / %paying keywords%

      Paying Keywords?!?!?!

      Where can I find this plugin for Wordpress? :p
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  • Profile picture of the author jcuervo
    Hello, I want to thank you all for the information, I am a newby at IM and find the posts and replies a wealth of knowledge
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  • Profile picture of the author Jesus Perez
    From a technical standpoint. If you're planning to run a large WP site...take note:

    From the official Wordpress website:

    For performance reasons, it is not a good idea to start your permalink structure with the category, tag, author, or postname fields. The reason is that these are text fields, and using them at the beginning of your permalink structure it takes more time for WordPress to distinguish your Post URLs from Page URLs (which always use the text "page slug" as the URL), and to compensate, WordPress stores a lot of extra information in its database (so much that sites with lots of Pages have experienced difficulties). So, it is best to have at least two path segments in your post's permalink structure such as /%year%/%postname%/ or even /posts/%postname%/. (Some people recommend /%post_id%/%postname%/ which works for performance reasons but others recommend against it because it is unfriendly to users in the many contexts in which users interact with URLs.) See Otto's technical writeup on the topic as well as this wp-testers discussion.
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  • Profile picture of the author jhonsean
    I would suggest this one

    wwx.sitename.com/cuisinart-toaster-oven

    Because its more specific for me and i think that its the easy way to search by the visitors.
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