This is VERY, VERY Powerful! (Serve the visitor what they want)
- SEO |
Tweaking your Wordpress using post tags - serve the visitor what they want and get a BIG advantage in Google!
Some people might not realize the SEO power of post tags, there are endless debates whether to use categories or tags on your site, with a majority of people actually saying "it depends"...or using categories.
(Especially since Wordpress 3.0.4 this became even more powerful since you can now add more specific information and more SEO trickery on category pages or tag pages)
Here is the scenario:
Let's say you go for a keyword "link building".
You normally would write your post, you make sure you have all the SEO elements on your page right, title, headlines etc. containing "link building". The usual. After some time you actually manage to rank high for your desired keyword. Good. We all do this.
Here is the kicker:
You realize there is people not only looking for "link building". People could also be looking for "cheap link building", "link building service", "link building chicago", "link building review" <--- all the long tail keywords. OR: They could also look for a related term like "backlink building", or maybe "cheap backlinks" or WHATEVER.
There is only one problem: You don't have a variety of articles on your site all serving those other keywords. While you are ranking for one variation, what is about the other ones?
YOU ARE totally missing out on an enormous number of visitors since you are not even indexed in Google for those keywords!
Here is where it gets really interesting!
Because you can easily add a variety of those keywords right to your post using tags in Wordpress. (Yeah, DUH..tell me something new... )
The big mistake now is to not to let the tags (tag archives!) getting indexed. How i could be so foolish is beyond me.
Because if you let the tag archives being indexed (and followed) by Google , Google will index you for each of those keyword(s) also. It will index your "tag archive" with the additional keywords!
What is so cool about it?
The cool thing about it is that using a good SEO theme or SEO plugin (All-In-One etc.) it will also set the TITLE of the tag archive + H1 Headline...so you basically automatically create an entry "out of nothing" SEO optimized for any keyword you use in the tags.
You not only have an article with headline and title "link building", but also "link building service", or "backlinks service" and so forth...
(Strictly spoken, its not the article itself being indexed, but the "tag archive page" which should contain an EXCERPT and link to the actual article <---- But this is irrelevant since all what counts is that you want to rank for those alternate keywords - AND YOU WILL!!)
It gets even more powerful with the latest wordpress which now allows to further tweak category pages and tag pages. You can add descriptions, alternative titles etc. to the tag pages or archive pages which adds even more possibilities.
While this is already *significant* if you only add, say, 3-5 tags to each of your article - it would get REALLY exciting if there is a way to automate this and add even more magic to it!)
(A few days ago someone posted here about a plugin which catches incoming search phrases and which can alter content)
Now..imagine you have a plugin which adds the incoming search phrases to the post tags AUTOMATICALLY.....your blog basically "creates" tag archives *automatically* matching exactly the titles/headlines ---> getting indexed too!
Your site becomes a monster, a total SEO and ranking killer!!
So...excuse my excitement, i know that some might yawn because they saw this potential long ago....but i didnt....in fact i didnt give a darn whether to have categories indexed or tags....but now i see that potential i missed out!!
G.
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