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How do copy/paste PRESS RELEASE websites survive? THRIVE actually?

by tibipuiu
7 replies
  • SEO
    • |
I'm in the science niche, and I just can't get my head around how websites like these:

scienceblog.com
Science Daily: News & Articles in Science, Health, Environment & Technology
PhysOrg.com - Science News, Technology, Physics, Nanotechnology, Space Science, Earth Science, Medicine (this one sometimes have some original content, but its ****)
..... (there are a lot!)

Are EXCLUSIVELY built on content copy/pasted from press releases and scientific papers, publicly available on the web and copied by another hundred websites. The thing is, these websites are PR 8, 7,6,8 with hundred of thusands of indexed pages and so on; but all this content is copy/paste, not a bit of original content. I can't understand how these website rank. Maybe they had original content , grew authority and then switched to copy/paste? The thing is there are a load of very successful such websites, in the science niche alone, that are simply killing it with copy/paste press releases from science papers, and universities.

Does Google handle these kind of press releases differently? I'd like to hear some interesting and pertinent replies to these matter, but frankly it's very frustrating for me as a a blogger and my other colleagues to write 10 original posts a day, toiling for hours and hours, only to get outranked by a bunch of spammers.

Thank you !
#copy or paste #press #release #survive #thrive #website #websites
  • Profile picture of the author dburk
    Originally Posted by tibipuiu View Post

    I'm in the science niche, and I just can't get my head around how websites like these:

    scienceblog.com
    Science Daily: News & Articles in Science, Health, Environment & Technology
    PhysOrg.com - Science News, Technology, Physics, Nanotechnology, Space Science, Earth Science, Medicine (this one sometimes have some original content, but its ****)
    ..... (there are a lot!)

    Are EXCLUSIVELY built on content copy/pasted from press releases and scientific papers, publicly available on the web and copied by another hundred websites. The thing is, these websites are PR 8, 7,6,8 with hundred of thusands of indexed pages and so on; but all this content is copy/paste, not a bit of original content. I can't understand how these website rank. Maybe they had original content , grew authority and then switched to copy/paste? The thing is there are a load of very successful such websites, in the science niche alone, that are simply killing it with copy/paste press releases from science papers, and universities.

    Does Google handle these kind of press releases differently? I'd like to hear some interesting and pertinent replies to these matter, but frankly it's very frustrating for me as a a blogger and my other colleagues to write 10 original posts a day, toiling for hours and hours, only to get outranked by a bunch of spammers.

    Thank you !
    Hi tibipuiu,

    Google doesn't have a problem with scraped content as long as it is useful and relevant and doesn't violate copyright laws. If you read their guidelines carefully, you will see that they recommend original content, but say nothing negative about scraped content that adds value for users. In fact their most successful websites are based on scraped content presented in a way that is highly useful for their users. Have you heard of Google News or perhaps Google Search?

    For Google it all about relevance and usefulness they have no problem with syndicated content or scraped content (within reasonable use and properly attributed) if it is useful and organized so that it can be indexed by relevance.
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  • Profile picture of the author tibipuiu
    Don,

    Thank you for your reply. You are correct, but I wasn't disputting the guidelines, just the algorithm, more exactly the duplicate content issue. These are websites that are solely based on pasting press releases, and there are so many other websites that publish the exact same content. Imagine something like 10 websites, all posting the same exact thing, and all having over PR 5 and thousands of indexed pages. Is this because they've furiously backlinked their website, gained authority to the point that it really doesn't matter if what they post is being flagged as duplicated on 15 other domains?

    I'm sorry, I'm not what you would call a SEO guru, but even for me, all this seems very preposterous.
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    • Profile picture of the author tibipuiu
      Ok, can somebody still help me out with this? I can't get my head around it. Also, i'm thinking of starting a section on my blog where I can paste these kind of releases with ease, but i'm still threading lightly on this, since I'm not really convince of its SEO worth.
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  • Profile picture of the author hath80
    Nice sharing, thanks~
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    • Profile picture of the author dburk
      Hi tibipuiu,

      I think you have the wrong ideas about duplicate content. It is bad only when you duplicate pages within your own website. There is no penalty for duplicating syndicated content onto multiple sites.

      Having said that, you need to be aware that the SERP for any particular keyword may filter duplicate documents from listings to ensure a diversity of results for search engine users. Therefore you need to be the authority page for your targeted keyword to avoid being filtered on the SERP.

      One way to avoid being filtered is to combine content from multiple sources, or with your own unique content, to create a page that presents the content in a way that is unique and useful for your users. Otherwise, you need to promote your page to gain enough authority to avoid being filtered from the SERP for your targeted keywords. Focus on what is useful for your users first, and tweak for search engines as a secondary priority.
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  • Profile picture of the author tibipuiu
    Yes, but what does 'being the authoritive page for a keyword' mean in the first place? Is it just based on Google juice (strong backlinks, domain age, indexed pages), does whoever gets indexed first appear in a competitive position in the SERPS or a combination of the two? I'm asking all these questions because I know at least 10 website that publish more or less the same exact content (pasted press releases) and they all seem to be doing really well as it is (high pr, high number of indexed pages, seemingly large traffic).

    I think the same thing applies to websites who've been highly backlinked and then only copy/paste free copyright free articles from article directories.

    And yes, I very much agree, that's why we only write original content on our website and don't scrape, as opposed to our competitors, but even with all this in mind, they're just overwhelming us by sheer volume.
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    • Profile picture of the author dburk
      Originally Posted by tibipuiu View Post

      Yes, but what does 'being the authoritive page for a keyword' mean in the first place? Is it just based on Google juice (strong backlinks, domain age, indexed pages), does whoever gets indexed first appear in a competitive position in the SERPS or a combination of the two? I'm asking all these questions because I know at least 10 website that publish more or less the same exact content (pasted press releases) and they all seem to be doing really well as it is (high pr, high number of indexed pages, seemingly large traffic).
      Hi tibipuiu,

      Page authority comes primarily from PR (PageRank) and Trust. Authority has to do with how long your current content has been indexed (Not domain age), along with relevance, Trust and PR that is passed to your page from the pages that are linking to it.

      The easiest way to recognize a page with authority is by how much targeted traffic it receives. The higher the number of "real" unique visitors, the higher the page authority tends to be. What may seem obvious is that pages that have already earned authority tend to gain more authority through the traffic they already receive. The quickest way to gain a lot of authority is to advertise and promote your pages through any and all available means, however stick with ethical advertising and meritorious promotional methods to build lasting authority.
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