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Google KW Tool - Estimated Avg. CPC GONE!!

by Seth Stewart
7 replies
  • SEO
    • |
Has anyone noticed that the Estimated Average CPC column is gone from the Google Keyword Tool. It is no longer one of your choices in the "Columns" box, and although it is still listed and described under "About this data" you can't punch it up.

For IMers who rely on a sense of avg. CPC for keyword value when entering a niche or purchasing a domain, if it's gone permanently, it's gonna make things pretty tough. Any ideas?

Seth
#avg #cpc #estimated #google #tool
  • Profile picture of the author DukeNukem
    Don't sweat it. This happened a couple of weeks ago too for a few hours. Chances are it will be back again tomorrow.
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    • Profile picture of the author Seth Stewart
      Yeah it's back this morning Feb 9. Along with some other new columns like Ad Share and Search Share.

      Another IMer says he uses SpyFu for his CPC and other estimates. I went there and noticed some wide discrepancies between Google Tool CPC results and SpyFu's...like Google saying keyword X is getting an average of 3.85 per click, and SpyFu saying advertisers are only paying 1.25 per click.

      Doesn't SpyFu get it's info based on Google? Or are they getting their own calculations? Why the discrepancy?
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      • Profile picture of the author yukon
        Banned
        Originally Posted by Seth Stewart View Post

        Yeah it's back this morning Feb 9. Along with some other new columns like Ad Share and Search Share.

        Another IMer says he uses SpyFu for his CPC and other estimates. I went there and noticed some wide discrepancies between Google Tool CPC results and SpyFu's...like Google saying keyword X is getting an average of 3.85 per click, and SpyFu saying advertisers are only paying 1.25 per click.

        Doesn't SpyFu get it's info based on Google? Or are they getting their own calculations? Why the discrepancy?
        They don't all update at the same time.

        Look at the bottom right of the spyfu page.

        Last Data Update: 2/2/2011
        Currently indexing 1,193,693,662 results across 32,560,699 domains
        Today is the 9th, the data is a week old.

        It's still good for research, & looking at consistent Ad copy. If an Advertiser has been running the same Ad for months chances are they are making money, or they wouldn't hang on to it.
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  • Profile picture of the author cobwab
    It was put back this morning - probably an error of omission!
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  • Profile picture of the author Brian Douglas
    Its still on, don't worry me like that.lol
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  • Profile picture of the author dial123
    i did Try GAKT yesterday, it is not working. what is another best free keyword tool that can work the way goggle tools does?
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  • Profile picture of the author hutmeil
    To access CPC, you need to login into your Adwords account and access the tool from there. If you do not have an Adwords account, create one it's free
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