My longtail keywords didn't seem to do anything- what gives?

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  • SEO
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I outsourced keyword research to get 6 apparently optimized keywords for my niche...I wrote 5 articles for each of the best/most relevant keywords and submitted them to EZA.

A few weeks later looking at the EZA stats it doesn't seem to have done anything.

What's more I seem to have got more views for some random keyword in the niche that I used- more views and more clickthroughs.

What's going on here?
#keywords #longtail
  • Profile picture of the author BruceWood
    Did any of your articles show up in google or Bing searches?
    Or are you depending on EZA for your traffic?

    One drawback on long-tail keywords is that there are simply fewer searches for them, so articles using them often sit around for months or more just waiting for a view, but that viewer is more targeted and hopefully qualified, if the keyword is specific enough.
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  • Profile picture of the author Mike Hlatky
    Originally Posted by steadypay View Post

    I outsourced keyword research to get 6 apparently optimized keywords for my niche
    Are you sure about the quality of the keywords?

    How long ago did you submit the articles?

    Are they already indexed?

    Sorry about the questions, just trying to get more information to help
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  • Profile picture of the author jamawebinc
    Originally Posted by steadypay View Post

    I outsourced keyword research to get 6 apparently optimized keywords for my niche...I wrote 5 articles for each of the best/most relevant keywords and submitted them to EZA.

    A few weeks later looking at the EZA stats it doesn't seem to have done anything.

    What's more I seem to have got more views for some random keyword in the niche that I used- more views and more clickthroughs.

    What's going on here?
    It's hard to follow your method by your explanation.

    As far as I can tell, you paid someone to find 6 keywords for your niche, then wrote 5 articles for each keyword and submitted them all to the same place.

    Many things wrong here:

    1 - "it doesn't seem to have done anything".
    What are you trying to do? What's the goal from writing those articles?

    2 - Did you research the keywords yourself?

    3 - Did you check the competition for those keywords?

    There are no optimized keywords. You can optimize content for a particular keyword or keyword phrase.
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    • Profile picture of the author steadypay
      Questions are good, it helps us hone in on the issue.

      I had the keywords verified as good by a reliable source (Alexa on here). I actually initially outsourced for a full list of keywords then did a second out source to pick the 6 best in terms of competition and low authority etc. and all other criteria whcih I'm sure those in the know would be aware of (this was done by KateD also from here).

      This is sort of what I'm asking as well- where is the traffic supposed to come from? I don't get it?

      My goal is to get more traffic to my site.

      Are they supposed to be showing up in google?

      I tried searching the exacts but they don't come up in google at least nowhere I could see on the 1st few pages. Loads of other things but not mine. The kws on initial analysis were predicted to be good with pretty low competition and tons of searches- well one in particular and that hasn't seemed to have had many hits at all- and this was predicted to be the BEST one.

      I tried doing the " " trick in google of putting a sentence from the articles in the quotes and they appear to be indexed in google.

      Also, worryingly my site has been up for a couple months now and only the front page is indexed. I try do the same indexing check on my articles and they don't show as indexed on my site even though I put them up there before submitting them to EZA. I've been told that this is just cos my site is new and the spiders have to 'learn' to index it more once they figure out I update regularly- but how will they figure that out if they never check ?
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      • Profile picture of the author Alexa Smith
        Banned
        The short answer, I think, is that you're in a very competitive niche and it's just going to take more than this.

        It's possible that when you compare clickthroughs and views from researched long-tail keywords with clickthroughs and views from otherwise random, niche-related keywords, you may not altogether be comparing like with like.

        It may be that the clickthroughs and views from the researched keywords are largely from the "potential customer pool" (people who found your EZA article through a search engine), and the clickthroughs and views from the random niche-related keywords may predominantly represent other, non-customer people, i.e. researchers, webmasters, competitors, potential syndicators, and so on: people who found it not from Google but inside EZA (those are more the ones I'm writing for, myself). I have no direct experience of your niche, but I suspect it's too early to tell.

        I may be wrong, but I think that until you have an incentivised opt-in of some kind on your site, it's not going to be easy to learn a lot more, here. I know that you plan to do this soon, anyway, and I think that's a good idea: it remains my view that it's not a niche in which you'll make many sales without that.
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        • Profile picture of the author taxtorpedo
          Steadypay:

          Let's clear up one important issue right away:

          You will receive far more traffic from
          readers finding your articles in the search
          engines than from going to the article directory
          and locating the article there.

          You are trying to get on the first page of
          Google and a high position at that.

          Just posting the articles to Ezine Articles
          is not enough.

          You have to promote the article directory
          urls where your articles are located.

          (1)Develop backlinks to these articles through:

          (2)Bookmark the urls

          (3)Submit RSS feed urls (of articles) to RSS directories

          (4)Enter urls on profile pages (Facebook, etc.)

          (5)Refer to articles on dofollow blogs with keyword anchor text
          (don't make junk comments)

          (6)Submit articles to many other directories (hyperlink
          anchor text in resource box to #1 article site)

          (7)Write articles for ezine ownes who maintain an
          online archive and link to #1 article site in
          resource box.

          (8)Create link wheel with #1 article site at
          center. Should You Use A Link Wheel To Create Backlinks And Targeted Traffic To Your Site?


          OK. That's enough. When this works. Rinse
          and repeat.

          Best of success,

          Robert
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          • Profile picture of the author Alexa Smith
            Banned
            Originally Posted by taxtorpedo View Post

            You have to promote the article directory
            urls where your articles are located.
            You like building backlinks to other people's sites rather than to your own?

            You're not concerned that if you do that an article directory will outrank your own site for your own keywords?

            I'm really happy for my competitors to do this. It's the descending ceiling.

            The one thing I'll almost never do is to build bookmarks/ping/backlink or do anything to promote an article-directory copy of my work. I don't like shooting myself and my business in the foot.

            Building backlinks to copies of articles published in directories can, in the long run, be a big, counterproductive mistake. Building up those directory copies of articles in the SERP's is short-term and deeply flawed thinking. This is something I completely avoid, because unlike most "misguided SEO things" you can do, which tend to have "no benefit at all" as their worst possible outcome, this is one that's really bad: it can actually damage your business, in the long run.

            I want to build my own sites, not other people's, even if I have my own backlinks on the pages to which I'd be sending traffic and making links.

            It's true that there can be a short-term traffic advantage to building backlinks to directory articles, but it's the classic case of "the descending ceiling" to do so, and is really short-sighted: it can produce some fast traffic and fast commissions, but every inch you raise yourself up in that way silently lowers the ceiling by three inches and limits the height you can eventually reach. The more you do it, the more certain it becomes that in the long run, you're shooting yourself in the foot and will end up with an article directory permanently outranking your own site for your own keywords (not exactly an ideal way to build a business!).

            I'm in business to develop my own appreciating assets (my niche sites) over the long term, from which I can continue indefinitely to derive increasing, passive income. Sending to directories the traffic that I produce with my backlinking campaigns would take me in the opposite direction.

            Many people do this, because of the potential for a small, fast benefit from it, not appreciating the potential for long-term damage. As a result, some end up consigning themselves, almost by force, to a "rinse and repeat" model of article marketing instead of a "building a business" model. :p

            At first, there may be a small gain, but in the long run there's a big loss in terms of opportunity-cost. For many people, that's ultimately quite likely to be the difference between making a living and not making a living.

            It's easy to imagine that you're "getting traffic from article directories" when in fact you're actually "sending traffic to article directories" rather than building up your own properties.

            This is largely a technique of people who either disappear and drop out of the business, or come back a year or so later announcing that "Article marketing doesn't work any more".

            Originally Posted by taxtorpedo View Post

            OK. That's enough. When this works. Rinse and repeat.
            Ah, "rinse and repeat", I see ... I'd always imagined that Steadypay was looking for a "build an appreciating business" model, not a "rinse and repeat" model.
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      • Profile picture of the author kindsvater
        Originally Posted by steadypay View Post

        I tried searching the exacts but they don't come up in google at least nowhere I could see on the 1st few pages. Loads of other things but not mine. ?
        If you write an article, depending on the niche do not expect it to quickly and magically appear at the top of Google.

        It can take time for Google to sort out where it will rank the new page. Given the recent updates this could take even longer.

        In my experience, when new content does not show up where I hoped in Google it is because it is:

        - not unique enough, and/or

        - does not have enough words, and/or

        - does not have sufficient backlinks, and/or

        - is simply in too competitive an area to expect rapid results.

        What it means is undertaking more SEO efforts and perhaps being more patient.
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  • Profile picture of the author steadypay
    Well I think the last point on your list is most pertinent as I have been advised it is a v competitive niche. I don't mind it taking a while so long as I know I'm making progress.
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  • Profile picture of the author SFitzpatrick
    That's why I love having a blog on all my sites, with analytics you can see how people are getting to your site on which keywords and then really focus on those (if they're working out for you that is).
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