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Bing Allowing Trademarked Terms In PPC Now Google Did Legal Heavy Work?

by sunseven
4 replies
  • SEO
    • |
A new policy goes into effect on March 3rd which now allows trademark bidding again on Yahoo & MSN. I know guys who were doing millions in monthly revenue off of this strategy so time to strap up and forge forward

Code:
http://blog.searchenginewatch.com/110217-134645
#allowing #bing #google #heavy #legal #ppc #terms #trademarked #work
  • Profile picture of the author Mike Grant
    Just because the SEs allow it does not mean the manufacturer/company allows it.
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    • Profile picture of the author paulgl
      I did not read the blog post, but google has always allowed you
      to bid on ads with brand names as keywords. Well maybe
      not always, but it gives everyone a chance to sell items, such
      as ipads. You have a store that sells ipads, you can bid on that
      term. I can't say when google ever did not allow this. It would be
      the same thing as you running a newspaper ad selling your ipad.

      Paul
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      If you were disappointed in your results today, lower your standards tomorrow.

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      • Profile picture of the author l23bc
        [QUOTE=paulgl;3406438]I did not read the blog post, but google has always allowed you
        to bid on ads with brand names as keywords. Well maybe
        not always, but it gives everyone a chance to sell items, such
        as ipads. You have a store that sells ipads, you can bid on that
        term. I can't say when google ever did not allow this. It would be
        the same thing as you running a newspaper ad selling your ipad.

        Not all Trademarks were allowed when we launched a few projects for clients with the domain such as Facebook or twitter we had to change the whole domain for the clients to FB or twit.com example because of google rules in adwords.

        nice topic to the original poster thanks for the infomation going to check out bing now.
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        No Link here or Nothing to Promote Just a Old Happy Warrior User reading Topics

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        • Profile picture of the author sunseven
          [quote=l23bc;3406645]
          Originally Posted by paulgl View Post

          I did not read the blog post, but google has always allowed you
          to bid on ads with brand names as keywords. Well maybe
          not always, but it gives everyone a chance to sell items, such
          as ipads. You have a store that sells ipads, you can bid on that
          term. I can't say when google ever did not allow this. It would be
          the same thing as you running a newspaper ad selling your ipad.

          Not all Trademarks were allowed when we launched a few projects for clients with the domain such as Facebook or twitter we had to change the whole domain for the clients to FB or twit.com example because of google rules in adwords.

          nice topic to the original poster thanks for the infomation going to check out bing now.
          No prob, glad you like it, if you know like I know that opens up a nice chunk of inventory for PPC bidding. In regards to the other posters comment Google does not allow trademark name bidding unless you are doing a totally neutral review of a product or something. Other than that they will reject your ads for trademark bidding. The companies who want to persue it and try to get the engines to shut you down will now have a much harder time doing so. So it's wide open
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