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[ASK] What is PBR ?

by morsh
11 replies
  • SEO
    • |
Hello warrior fellow, sorry for noob question, I want to ask something:
Let's say I have this keyword : ciggs for smoking people
it has 100 searches daily and it has PBR level 30%

1. What is that PBR [Phrase-to-Broad] means ? and how does that 30% affects ?

2. I noticed in gogle kw tools, there are broad, [exact], and "phrase". Could you explain and give some example so we can distinguish them ?

Thanks
#pbr
  • Profile picture of the author edlewis
    Sorry....wish I could help....

    The only PBR I know is right here...




    Sorry...just couldn't resist....
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    • Profile picture of the author Michael Shook
      I don't remember for sure but this is something that they explain pretty extensively in Market Samurai. Is that something you have?
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    • Profile picture of the author alexanderpoole9
      Banned
      Originally Posted by edlewis View Post

      Sorry....wish I could help....

      The only PBR I know is right here...




      Sorry...just couldn't resist....
      That's the first thing I thought of. First beer I ever drank. Tasted so bad I never had a PBR again. Left me wondering how anyone could drink beer at all. A few years ago, somebody told me this beer won some sort of prominent taste competition but I found that difficult to believe.
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      • Profile picture of the author morsh
        Originally Posted by edlewis View Post

        Sorry....wish I could help....

        The only PBR I know is right here...


        Sorry...just couldn't resist....

        Originally Posted by dhirendra.gvt View Post

        Hi Guys,

        I don't know real meaning of PBR but as i know i am describing as well as...

        Patrol Boat, Rigid, a type of river patrol boat used by the US Navy during the Vietnam War; Plastic baton round, a type of non-lethal projectile more commonly known as the plastic bullet; Pabst Blue Ribbon, a brand of beer; Professional Bull Riders, a sport, circuit, and company for bull riding ...
        Originally Posted by alexanderpoole9 View Post

        That's the first thing I thought of. First beer I ever drank. Tasted so bad I never had a PBR again. Left me wondering how anyone could drink beer at all. A few years ago, somebody told me this beer won some sort of prominent taste competition but I found that difficult to believe.
        Well I post it in the IM forum, so the PBR must have related to IM.

        Originally Posted by JMichaelZ View Post

        I don't remember for sure but this is something that they explain pretty extensively in Market Samurai. Is that something you have?
        yeah there's in the market samurai
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    • Profile picture of the author Peter Gehr
      Ha! Gotta love a sense of humor!
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      • Profile picture of the author AnilK
        Here is a definition from market samurai website

        It's the ratio between the traffic for the keyword in phrase match
        compared to broad match, and a high score in this column means the
        word order listed is likely to be correct (i.e. this word order is
        used frequently).

        (source: Phrase Match vs Broad Match « Noble Samurai)
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  • Profile picture of the author Tim Wallace
    The first time to hear this word, Am I ignorant? Maybe!
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  • Profile picture of the author 2mdoty
    Originally Posted by morsh View Post

    Hello warrior fellow, sorry for noob question, I want to ask something:
    Let's say I have this keyword : ciggs for smoking people
    it has 100 searches daily and it has PBR level 30%

    1. What is that PBR [Phrase-to-Broad] means ? and how does that 30% affects ?

    2. I noticed in gogle kw tools, there are broad, [exact], and "phrase". Could you explain and give some example so we can distinguish them ?

    Thanks
    PBR (phrase to broad ratio) means the ratio of exact searches for the keyword phrase to all searches containing the words. In Market Samurai it is expressed as a percentage. A low PBR (MS suggests under 15%) can mean that either the words are in the wrong order or there is a word missing. In my experience, it can also mean that there are a lot of searches containing the phrase plus one of many other words. As an example, "florida beach rentals" may appear to be a high traffic, relatively low competition keyword, but have a PBR of a few %. Looking at permutations (combinations "florida beach rentals" in all nine different possible orders) reveals no other sequence of the words having a significantly higher PBR, and most are lower. Generating new keywords having an additional word in addition to "florida beach rentals" yields results with higher PBR's, which will be in the form of "<name of beach or city> florida beach rentals", most of which will also have a lot more competition. MS has a good video on PBR on their Dojo site.
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    • Profile picture of the author scott g
      Use the Google Adwords Keyword Tool~

      Exact Local Monthly Searches sorted by Relevance~

      You should be able to make your own assumptions pretty easily and pretty quickly from what you see...


      CHEERS!
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      scott g
      "Whatever the mind can conceive and believe, the mind can achieve."
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  • Profile picture of the author GeorgR.
    Let me explain in in simple terms:

    If Market Samurai comes up with a 2 words phrase like "make money", and shows you a PBR of 67%, this means that one third of the FULL phrase is missing.

    In other words, the 67% PBR mean that the people are rather looking for "make money ONLINE" or "make money QUICK" or "make money [keyword]"
    (since it contains the phrase "make money")...and the PBR value shows how close that phrase is you see in Market Samurai compared to the REAL results.

    Actually, i think pbr is pretty important.

    The less the PBR, the less "exact" the result is. If you get a keyword which only has 33% PBR, you know that 2/3 of the actual keyword people are looking for is missing.

    This can often be VERY misleading if you dont understand it!

    "acne treatment" could be 67%. Indication that people are NOT simply looking for "acne treatment" but rather for "natural acne treatment" or "best acne treatment" etc..etc...low PBR means you should do more keyword research to get the exact phrase to find out what people are really looking for.
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