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Question about keywords & ranking in Google

by DivaOnline
3 replies
  • SEO
    • |
In am attempt to choose a keyword phrase that I can easily rank for in Google, I am doing some keyword research and I want to verify something before I continue.

Is this a good way to do this research properly....

1. Find keyword term with 100 or more exact searches using Googles keyword tool.

2. Go to Google and insert the term in "quotes" to get the competition.

3. Then go to a place like Yahoo Site Explorer and find out how many incoming links and pages the #1 URL in Google has.

4. Also, look at the page and see if it has been fully optimized as far as domain name, page & article titles, H1 headers, etc.

Is it Ok to think, no matter how many competing page results there are, I should be able to rank my page above a particular URL if I create more links, have better SEO and optimized content than the page at #1.

For example:

Keyword 1: 1000 exact searches
30000 competing results in Google within "quotes
3500 incoming links (some are .edu, some are .gov links)
perfect on page SEO (keyword in domain, title, header, meta
tags, etc.)

Would be harder to outrank than...

Keyword 2: 1000 exact searches
1,560,000 competing results
57 incoming links (all weak .com links)
minimal on page SEO

In order to outrank keyword 2 all I would have to do is have more than 57 quality incoming links, good content and great SEO......Is this think correct? :rolleyes:
#google #keywords #question #ranking
  • Profile picture of the author mandark
    For this step:

    2. Go to Google and insert the term in "quotes" to get the competition.
    I suggest additionally looking for sites with your keyword in the title. These are the sites who are optimizing for your specific keyword. You can do this by entering intitle:[keywords] into Google.
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  • Profile picture of the author jhonsean
    I use google adwords for searching keywords then I check for the competition and I'l make it natural to SE's.
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  • Profile picture of the author kposs
    I would not recommend looking at your keyword in quotes as the competition. Since no one is going to enter the keyword in quotes, your competition will be the keyword without quotes.

    Evaluating keywords is an art & science and gets easier with experience. For the top 10 sites, look and see if there is a site similar to your own. So, look at the backlinks to the page, the backlinks to the site itself, the age of the site, the PageRank of the page & site, the titles, the domains, the URLs, etc. If you see a bunch of PR 5 authority sites with tens of thousands of backlinks, then you're probably not going to rank quickly. If you see pages on web 2.0 properties, new domains, pages with few backlinks, etc. ranking, then you should be able to rank fairly easily.

    It's not just one thing, you need an overview of the competition and to know what is making them rank for that keyword phras.e
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