I run a small (new) website design business in South Africa. I charge really low design fees (from as little as $200 for a basic site up to $699 for an e-commerce site)
I want to start a Google Adwords campaign (my very 1st) However, I'm dead scared of wasting money on a failed campaigns (I don't have much money anyway so i need to make the very most of limited resources here )
I've just finished reading Perry Marshall's "Definitive Adwords Guide" but honestly this book just confused the crap out of me (it's a great piece of work just way over my head- it seems)
Look I know very well that the web design field/niche is highly competitive but there's massive scope for cheap web design in South Africa (and of course my main aim is to eventually "up-sell" my clients on services like sem, seo ppc and social media etc, once i've built them a cheap site)
Can I ask some of my fellow warriors for some expert guidance to get my adwords campaign started please?
Thanks (in advance)
PS. I think I still have an adwords voucher from hostgator which I can use