What should be an average CTR for a service website with a somewhat untargetted audience
- SEO |
Ontopic:
My niche involves a service instead of a product, this service is free and is about calculating how much tax you have to pay for your car, quarterly, annual. I implented a nice javascript module that enables this calculation with several input fields. Also the websites looks very professional with a very ontopic Youtube video added from a high authority national customerprotection website (Question of the week). I used a banner implented in my header, and 2 Adsense blocks, 1 placed on top of the calculator and 1 to the right of it so that they cant miss it.
Since this is a service that you can get for free about anywhere I still manage to rank good on it so plenty of visitors, however they are not looking for a specific product.
I wrote a couple of articles to attract high CPC advertisements from Google, so the advertisements I get are about:
- car insurance
- car finance
- car related things
What kind of click through rate should I at least expect from this kind of websites? Yesterday my CTR was 1.5% with 83 visits. Today after 10 visits I am at 10% as 1 person clicked. But I'm kinda concerned about this 1.5% from yesterday. Yes I know its a very small sample but would love to hear experience from others in this less targetted audience.
If you were disappointed in your results today, lower your standards tomorrow.