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Outbound links - all hype or proven?

by John Romaine
5 replies
  • SEO
    • |
I have a hunch ......

Would it be plausable to think that by placing relevant high quality (high PR) outbound links within my articles that this could give my site a boost in the SERPS?

Im seeing a site thats ranking well for a keyword Im chasing and its obviously a spam site, (has very little relevance and has no real content) yet is ranked 3rd position. I noticed a lot of outbound .gov and .edu type links in the footer.

Has anyone here experimented extensively or tested this theory?

Cheers,
John
#hype #links #outbound #proven
  • Profile picture of the author TheAnnoyingOrange
    I won't be much help here as I haven't tested it at all but I feel that by linking to other high quality/authority sites from within an article you may boost your chances at being ranked higher.

    My reasoning would be that google would be looking to rank a webpage that won't have the seeker going back to google for more information.

    The downside is that you may lose out to your traffic leaking to other websites AND the fact that this is just my opinion and I have no evidence to back this up at all.

    I guess all you can do is..... test?

    All the best.
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  • Profile picture of the author jazbo
    Yes, it is proven. It is related to "hubs" and the trust between high quality content sites/pages on the same topic. Outbound links look natural and are what the web is about, so yes link out to wikipedia etc when you can.
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    • Profile picture of the author John Romaine
      Originally Posted by jazbo View Post

      Yes, it is proven. It is related to "hubs" and the trust between high quality content sites/pages on the same topic. Outbound links look natural and are what the web is about, so yes link out to wikipedia etc when you can.
      Interesting.

      I can only assume that Google ranks pages based (somewhat anyway) on the pages that a site may "associate with"

      Would I be close in thinking that?

      John
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  • Profile picture of the author Alina Tru
    Yeah, I am agree with you. We can check many spam site in good position in search engine. yeah those have less content and not relevancy but those site have strong backlink sites with .gov and .edu domains. But these not mention good position in search engine in every time. Now google have changed good own algorithm. I hope this kind of not produce again and again.
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    • Profile picture of the author arttse
      Google Webmaster encourages outbound links so follow their lead.

      You should probably make the links "nofollow" in case google suspects you may be link trading - just be on the safe side.

      To make it look natural dont just link out to high PR sites...link to low ranked sites - as long as they are of high quality and relevant.
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