Click through rates on Facebook are typically a lot lower than on search engines like Google. From my experience, most people get a better return paying per click for that reason.

Since people aren't actively looking for whatever your selling (like on Google), Facebook ads will almost always have a lower CTR.

But don't take my word for it. I would test them both.

Since your using Facebook thru local business, i do prefer per click basis. Good results.

What they said. Pay per click is better with facebook. Although, you should be trying to get more search engine traffic!

You can move with pay per click option. Because we can't be sure on how many clicks are happened in impressions. Even-though if there is no clicks we want to pay for impressions.

I will go with Pay Per Click.

I actually use both. Start out with PPC and tweak daily, since FB tells you your CPC daily. Once you get a good CTR then go to impressions.

What is good CTR on Facebook?

As mentioned above, testing is really the only way to get the right answer but just some advice/recommendation since you are targeting local KWs...go with CPC (and this has been mentioned by others here on the forum and I saw this myself running a few campiagns) as opposed to CPM as you could get a ton of wasted impressions from ads being run in apps.

And a good CTR is totally subjective, it really depends on your target demo and your ad copy...most really good campaigns on FB will get a .15 but that will drop pretty quickly as your ads get stale, so you'll have to keep updating the pics, headline and copy to keep it delivering.

brilliant! thank you!