Adwords Account Banned

From your description, your page was simply a squeeze page and not much else. Those kinds of pages are not allowed and explicitly mentioned in the Adwords rules. Maybe you can post the page so we can offer more and better advice but without seeing it, my guess is you need more content instead of simply trying to get people to submit their info.

Google doesn't have to give you a warning. They expect advertisers to read, understand and obey their rules. If you're not sure, you can clarify with them. Otherwise, they will see you as a rogue advertiser and, as you found out, have no problem in removing your advertising privileges.

If you fix the page, you can probably advertise with them again. They may reinstate your account. The other PPC services have their own rules too and my opinion is, if they want to compete with Google, they will have to be more like them. So a warning that even in Adcenter you may find in the future they don't like your page as well. The best thing to do is to follow Google's lead and their rules.

> Take moneysupermarket.com

Maybe they do the same as you but their home page would pass the Adwords guidelines. It's not a squeeze page at all and neither is it a bridge page. Of course, if they use Adwords, maybe they are not sending clicks there but I see nothing wrong on the home page.

A link to your page would help. It's how you may be doing it. A page has to be more than an email gatherer.

Also, not sure if you used this just as an example but are you saying you are trying to sell insurance by bidding on football keywords? This for one will get you a poor keyword relevancy score thus lowering your QS and increase your costs.

I believe that now if you open an account for any of Google's services, they want it under a gmail account. I guess it simplifies things for them and possibly to prevent phishing attempts. That's where Adwords related emails will be sent, not any other email.

If your only problem was a typo, should be no problem. In fact, the word "ban" is the wrong one. Your ads just didn't show because of that problem.

> Would I need a 404 direct setup in case someone typed it in manually?

The trick you describe is perfectly acceptable. Yes, a 404 redirect would be a very good idea in case someone actually types it in.

I've actually been very interested in setting up a similar system, but I read the Adwords policy mentioned above carefully in order to avoid investing time into something like this. Google Adwords are so expensive and do not provide the same benefit as organic results. I've primarily become an organic search optimizer and it's really given me a huge benefit overall. Perhaps you should do the same!