What is eCPM

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Hi,
Please explain what is eCPM?
#search engine optimization #ecpm
  • It stands for earnings per thousand impressions.

    You calculate it like this: $ (earnings) x 1000 / # of impressions

    It's a metric often used for media buys since there you're not paying for clicks (CPC) but for 1000 impressions (CPM). So it will give you an idea how much you're making for every 1000 impressions, just like the EPC (earnings per click) shows you how much you earn per click.

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