$5000 p/mos on SEO/PPC/PPC maintenance ?!?!

13 years ago

Depends on all the keywords you're targeting. $1,000 adwords management budget is SUPER high since your budget is only $1k for Adwords itself.

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speedyralph 13 years ago

Originally Posted by mgtarheels

Depends on all the keywords you're targeting. $1,000 adwords management budget is SUPER high since your budget is only $1k for Adwords itself.

Those numbers I thru there were giving to me on a hypothetical new start up...

I'm in the business of selling tuxedos and accessories, which consist of 10-20 catagories, so it's up to me to pick and choose what campaigns I want to start with.

Thanks for your input!
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speedyralph

13 years ago

Originally Posted by dzoaffiliate

AdWords is not as difficult to do as most people are led to believe.
i started with zero knowledge and 'invested' around $500 before I got some sort of results. Many people talk about outsourcing (India, The Philippines etc) - but it's not that straight forward. It has it's own headaches as I have found.

I think you need to first learn the ins and outs of PPC and then you can intelligently outsource where you have complete control. Else it's a waste of time and your money.

Funny you say the headache thing about outsourcing b/c I too ran into a few headaches when I was getting my template done for my Volusion cart, and my logo creation.

What would be a good start for me to learn the ins & outs of PPC?

Thanks for your comments!!

Ralph

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notjustseo

13 years ago

Hi Ralph,

How you go about this depends very much on how you want to start your business. PPC is a great place to start as far as online marketing is concerned, because the results of your PPC campaigns will inform your SEO work later.

For PPC resources, you can go by what is in the Google Learning Center, buy a book, or just search PPC how to.

You can also hire a PPC expert to teach you. I am personally giving a course to a client over a period of three months that will put her in a position to succeed. If she still has questions or needs help after the fact, I will do it on a per hour basis. I am going to cover the following topics:

Keyword Selection
Match Type
Ad Copy
Landing Pages
Graphic Ads
CPC vs. CPA

etc...Maybe there are others who are willing to do the same thing? If you like we can talk about this via skype.

Outsourcing to India is good for some things. For example, all my design and coding is done in that region. Link building can work as well. However, someone from somewhere else is probably not going to write copy as well as an American, simply because vocabulary and word use is different.

I hope this is helpful, and if you have questions, please let me know.

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jacked

13 years ago

Originally Posted by notjustseo

Hi Ralph,

How you go about this depends very much on how you want to start your business. PPC is a great place to start as far as online marketing is concerned, because the results of your PPC campaigns will inform your SEO work later.

For PPC resources, you can go by what is in the Google Learning Center, buy a book, or just search PPC how to.

You can also hire a PPC expert to teach you. I am personally giving a course to a client over a period of three months that will put her in a position to succeed. If she still has questions or needs help after the fact, I will do it on a per hour basis. I am going to cover the following topics:

Keyword Selection
Match Type
Ad Copy
Landing Pages
Graphic Ads
CPC vs. CPA

etc...Maybe there are others who are willing to do the same thing? If you like we can talk about this via skype.

Outsourcing to India is good for some things. For example, all my design and coding is done in that region. Link building can work as well. However, someone from somewhere else is probably not going to write copy as well as an American, simply because vocabulary and word use is different.

I hope this is helpful, and if you have questions, please let me know.

Yea man, if you just read up on PPC for a day or two, I am sure you will be well on your way. You can save the rest of the money for SEO.

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speedyralph 12 years ago

Hello members,

It's been awhile since my last post. I just wanted to get some more input on my original post.

Thank you members,
Rlaph
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- speedyralph 12 years ago
  
  Has anybody worked with Web Development in India,Web Design India,Website Designing Company,Dot net Development India-RLogical from India?
  
  Here's what they are offering me:
  
  Keywords Optimised 150
  *'Top 10' Rankings Guaranteed 50
  $1500 p/month
  Analysis Phase
  (Implemented in the 1st month and updated regularly further as per the SEO requirements)
  Keyword Research & Analysis
  Research most productive keywords for the site
  Analysis of keyword sets for search volume & competition and finalizing keyword strategy
  
  Website Analysis
  Detailed website analysis
  Competitive / market trend analysis
  Site structure & URL structure Analysis for SEO friendliness
  Content analysis*
  
  Site Audit / Site Clinic
  Page loading speed check
  W3C validation (if feasible)
  Broken link / Page error analysis / Duplicate content check
  Site indexing, Redirecting issues, Browser compatibility check
  Initial site ranking & performance check for targeted keywords
  Traffic source analysis
  
  SEO Intelligence
  (Implemented in the 1st month and updated regularly further as per the SEO requirements)
  Google Analytics set up & review
  Google/Bing/Yahoo webmaster setup & review
  Customizing Google analytics - configuring custom reports, filters, goals, advanced segments & annotations for better understanding of progress
  Robots.txt creation / optimization
  XML Sitemap creation (not for dynamic site)
  Regular review & updates to maintain the site as per search engine preferances
  
  On Page Optimization
  Meta Data
  Meta tag Optimization
  Canonicalization for duplicate pages
  
  Content Optimization
  Suggesting new page SEO blueprints
  Suggestions for content optimization for better keyword density
  Alt / title / H1 / H2 tag placements
  Internal linking / Anchor text optimization
  SEO optimization for blog posts, articles, press releases as per search engine perspective
  
  Off Page Optimization
  (Implemented from the 2nd month onwards, are on monthly basis)
  Link Development
  Submitting site in relevant web directories for better visibility & link building
  Building one way links from relevant websites
  
  Article promotion
  Creating unique & quality articles for diverting readers to the site
  Syndicating each article in quality article distribution & content sharing sites
  
  Press Release publishing
  Creating unique Press releases for better brand visibility & traffic
  Publishing each press release in PR distribution sites
  
  Social bookmarking
  SEO Copywriting of bookmarking content
  Bookmarking in popular social sharing sites
  Conversion Optimization
  
  Local SEO - Business listing
  Submitting in Google/Yahoo/Bing local
  Submitting site in local / niche business directories
  
  Classified ad posting
  Creating classified ads for service / product promotion*
  Posting each classified ad in relevant classifieds like craigslist, etc.
  
  Social Media Marketing
  Social Media
  Social Media Profiles set up
  Promotion on Twitter, Facebook & Linkedin ------------------------> 3/daily
  
  Monitoring of social media updates and web mentions of your business on a weekly basis
  Customized Facebook fan landing page & Twitter profile background
  Social Media Customer Service - FAQ responses
  Facebook Ad campaign set up & ad optimization
  Brand Reputation monitoring & management
  
  Blogging*
  Blog set up
  Blog optimization & promotion
  Blog Writing -------------------------------> 2 blog/week
  
  Blog feed submission
  Youtube Video Promotion
  
  Monitoring & Reporting Performance
  SEO work status update (detailed) -------------------------------> weekly
  
  Regular SEO achievements update
  SERP (search engine ranking performance) report -------------------------------> Semi montly
  
  Traffic status -------------------------------> weekly
  
  Client support
  Email support
  Chat / IM support
  Telephone
  Client login support*
  
  Any opinion will greatly be appreciate it!
  
  Thanks
  
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iAmNameLess

13 years ago

I think that is very realistic. I think they were referring to 1k being used towards adwords, and they would manage it. I'm sure they get their kick back somewhere in the 5k.

I think you're talking to more popular, SEO firms. I start a majority of clients off at 1K a month, but typically they see the results and move up to about 2,500-3K. PPC management shouldn't be more than 4-500 a month. It really depends though, companies paying 30 grand for PPC will gladly fork over 5 grand just for someone to manage it better, and get lower cost clicks too.

I don't think the companies were really dishonest, those are the average costs in my opinion, aside from a grand on PPC management.

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Mister Rex

12 years ago

^^^ Looks good, but I run from anyone who guarantees rankings. How can they promise rankings on something they dont own?

I have worked for very large agencies, and none have EVER promised rankings, only work. Since this looks to be a legit long term site of yours, you better pay close attention to what they are going to do to guarantee those rankings, cause it might kill you in the long run.

Thanks
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speedyralph

12 years ago

Originally Posted by Mister Rex

^^^ Looks good, but I run from anyone who guarantees rankings. How can they promise rankings on something they dont own?

I have worked for very large agencies, and none have EVER promised rankings, only work. Since this looks to be a legit long term site of yours, you better pay close attention to what they are going to do to guarantee those rankings, cause it might kill you in the long run.

Do you think its enough with their, "Monitering & Reporting Performance (weekly & semi montly & weekly)" section?

or do you recommend other types of verifications?

Thanks!!

Thanks
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Mister Rex

12 years ago

Originally Posted by speedyralph

Do you think its enough with their, "Monitering & Reporting Performance (weekly & semi montly & weekly)" section?

or do you recommend other types of verifications?

Thanks!!

If I were you I would get a subscription to majesticseo and monitor the backlink building yourself!

Dont pay for rankings, pay for the work to get you optimized to rank.

Think of it like this. Lets say I ran an ad for a free room at your place. Some one takes me up and I take them to your house and say I just gave this guy a free room at your house. Would you let the guy stay?

Its the same with google. How can some one not affiliated with google promise room on their search engine? They cant, because it is beyond their control.

If this is a real business/brand you hope to have a long time, you need to look at references going back years to see if any of those sites are still ranked in the top 10 for anything.

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speedyralph

12 years ago

Great point Mister Rex!

I'm going to open an account with Majesticseo right now. I didn't know that I could monitor back links. Thats great!

FYI: It's not that I got that kind of budget, its that I haven't seen anything cheaper for these services and I definitely don't want to start learning a whole new industry either.

Thank you Mister Rex!

Thanks
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speedyralph

12 years ago

Ok, I requested from the above company to email me a clients website with keyword list, that has been under their seo services for at least 1 yr. I told the person that I wanted to see the keywords rankings before and after this latest Google Algo change. After going thru 20 keywords I was impressed to see the consistency of ranking.

Warriors, is this a good idea on my behalf on picking an seo servicer?

Thanks
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Mister Rex

12 years ago

Originally Posted by speedyralph

Ok, I requested from the above company to email me a clients website with keyword list, that has been under their seo services for at least 1 yr. I told the person that I wanted to see the keywords rankings before and after this latest Google Algo change. After going thru 20 keywords I was impressed to see the consistency of ranking.

Warriors, is this a good idea on my behalf on picking an seo servicer?

Go one more step and look at the sites in SEMrush. Then, google the sites to see if their rank for the keywords in SEMrush is consistant with the true rank in Google.

If the rank in Google is a lot lower than the rank in SEMrush, then the sites were hit by the latest algo update.

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speedyralph

12 years ago

Originally Posted by Mister Rex

Go one more step and look at the sites in SEMrush. Then, google the sites to see if their rank for the keywords in SEMrush is consistant with the true rank in Google.

If the rank in Google is a lot lower than the rank in SEMrush, then the sites were hit by the latest algo update.

Mister Rex, this is what I came up with before SEMRush prompt me to open an account. These results are only half of the keywords I was comparing.

G - SEMRush
9 = 12
7 = 12
5 = 8
8 = 10
9 = 18
28 = 18
18 = 16
6 = 11
4 = 5
27 = 20
7 = 2
3 = 3

What do you think of the difference?

Thanks

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Ashera

12 years ago

Originally Posted by speedyralph

Ok, I requested from the above company to email me a clients website with keyword list, that has been under their seo services for at least 1 yr. I told the person that I wanted to see the keywords rankings before and after this latest Google Algo change. After going thru 20 keywords I was impressed to see the consistency of ranking.

Warriors, is this a good idea on my behalf on picking an seo servicer?

Ralph if you are trying to run a legitimate business- I wouldn't outsource your SEO to another country. No offense, but they might not understand the repercussions that bad SEO can have not only on your reputation but the future of your business.

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speedyralph

12 years ago

Originally Posted by Ashera

Ralph if you are trying to run a legitimate business- I wouldn't outsource your SEO to another country. No offense, but they might not understand the repercussions that bad SEO can have not only on your reputation but the future of your business.

Thanks for this, I know exactly what you mean! Do you have any recommendations as to who I should consider?

Thanks

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Rafay Zafar

12 years ago

Well if you have that kind of budget, i would suggest investing that money in content, inbound seo, social media and video marketing. Video as the future of the web so if you start building a say a branded youtube channel now, you will be ahead of the competition.

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speedyralph

12 years ago

Originally Posted by Bad___Boy

Well if you have that kind of budget, i would suggest investing that money in content, inbound seo, social media and video marketing. Video as the future of the web so if you start building a say a branded youtube channel now, you will be ahead of the competition.

Realy?!? Umm, I should start a channel now.

Whats "inbound seo"?

Big thanks Bad Boy!

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Rafay Zafar 12 years ago

Originally Posted by speedyralph

Realy?!? Umm, I should start a channel now.

Whats "inbound seo"?

Big thanks Bad Boy!

inbound seo is like pull marketing where you attract links, likes, shares and mentions of your site around the web by offering great content and services and then promoting it through pr, social media, forums, contacting authorities in your market. Most big brands rely on inbound seo rather then outbound seo akin push marketing. You wont see facebook, amazon, ebay, twitter or any company with a decent budget doing 'link building' instead they do 'link baiting'

There are many ways to attract links and attention from consumers (and search engines) such as offering great content, providing good service, holding free giveaways and online competitions, offering useful free tools/widgets/gadgets, publishing original research/case studies/stats/data that others will quote, sponsoring events/content on other websites, doing something newsworthy etc.

I recommend video marketing is becasue videos are easy to share and more engaging then text. Also as mobile adoption continues, videos will become the favored form of content.
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Mister Rex

12 years ago

Difference is Ok. Now, email the site owner and confirm that they really work with the agency.

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Mike Grant

12 years ago

SEO isn't something I'd outsource outside the US, especially to a country like India. Also, I'd never work for an SEO company that guarantees rankings.

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Rukshan 12 years ago

Originally Posted by Mike Grant

SEO isn't something I'd outsource outside the US, especially to a country like India. Also, I'd never work for an SEO company that guarantees rankings.

With these changes from Google, It's hard to trust these kind of guaranteed SEO services. Who knows what will happen? :rolleyes:
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markowe

12 years ago

You've got to realise many of these so called SEO companies are just a couple of kids who bought Xrumer and Scrapebox and now want to make money offering services. You could end up with serious damage done to your site unless you know EXACTLY what these guys are doing. I can't tell you the number of times I have seen spam comments on my blog where the link trail has led back to a legitimate small/medium business who almost certainly has no clue what the "SEO company" they hired, that promised them the earth, is actually doing in their name. All this takes on even more significance after the recent changes by Google. Just be very careful who you hire, is all I am saying. They must have a completely white-hat plan to show you, or avoid like the plague.

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Ashera

12 years ago

Not to mention - Web Development in India,Web Design India,Website Designing Company,Dot net Development India-RLogical , the company you mentioned not only as spelling errors on their home page, but their site is PR0.