Best ways to drive local area traffic

17 replies
  • SEO
  • |
I have a local NY appliance business and Im having trouble really getting the amount of people I should from my website to my brick and mortar store. I use SEO and ad-words, and get significant traffic to site. I know the economy is slow but business has never been this slow. I recently had someone re-do my Facebook and add local friends. I have been posting 3x a day which was suggested to me but seeing little results. Anyone have any ideas how I could increase the traffic to my brick an mortar store, or even to my online shopping store ( can only deliver to NY, NJ and CT) from that site.

Any help is greatly appreciated and Thanks in advance to this awesome community.

- Max
#area #drive #local #traffic #ways
  • Profile picture of the author pilaruk
    I would optimize the website to target your location.
    Try social media like facebook and twitter.
    Also google places.
    Hope this helps.
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  • Profile picture of the author Rob Thayer
    Try running a contest at your store. Set up a PC where people can enter in their information, including e-mail address. Get them on your mailing list, and then whenever you have a sale or special event you can send out an e-mail blast. Be sure to include an opt-in box for your mailing list on your online store, too. Whatever you can do to get people on your list, DO IT! Then you can market to them whenever you like.
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  • Profile picture of the author levelupseo
    Hi mleah001,

    If you're interested, I can take a look directly at your site and give you some suggestions. For free of course. I have a lot of experience with online marketing specifically for small businesses.

    I sent you a PM with more details if you're interested.
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  • Profile picture of the author Themeplated
    There's a lot of factors to consider here, however I'll add in my 2 cents from the information that you've given us.

    Firstly, a lot of offline businesses are getting caught up in "Facebook" and getting more Facebook fans, without actually seeing it's revenue applications. Facebook traffic is generally social traffic, and as such, are not looking to make purchases, especially from an appliance store. Also, an appliance store isn't really the sort of business where user engagement and customer engagement is an integral part of business (e.g. unlike Coca-cola, McDonalds, and other brands which can really leverage social tools to engage with potential customers).

    As you're running a small business, I would stick only to that which can have a proven return.
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  • Profile picture of the author EvaDermot
    If you want to target it through SEO then try to use the name of location (city etc.) in the keyword and optimize that phrase...
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    • Profile picture of the author tessa
      In-order to drive the local traffic you can use the following techniques,

      * Google places
      * Long tail keyword that includes your city, region etc.
      * Facebook and Twitter.
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      • Profile picture of the author dotcosecrets
        Originally Posted by tessa View Post

        In-order to drive the local traffic you can use the following techniques,

        * Google places
        * Long tail keyword that includes your city, region etc.
        * Facebook and Twitter.
        Yes, 1) follow someone on Facebook and Twitter that in your area, most time, some of them would follow you at the same time. Importance is get in conversation.
        2) Just like @tessa said, you can try Google places(even though I haven't tried it yet). It is a cool product of Google. When someone search product in Google, the result on the result page would let the local result come first, which can help your product on the result page get a high rank.
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  • Profile picture of the author charu.seo
    include ur area name in ur keywords..create a facebook n twitter a/c n keep updating the post about ur sale n schemes n all
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  • Profile picture of the author mdlance
    For organic traffic you must select some keywords that match to your local area and promote them in article directories.The quickest way is over the dam to Vegas. All the other ways are sightseeing ways, which are not much to see.
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  • Whatever you can do to get people on your list, DO IT!
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  • Profile picture of the author rhrayan
    Use area /locaton with the keywords.
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  • Profile picture of the author Corvinus
    Target keywords with your location, Optimized your content with your keywords. Google Business listing can help you as well.
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  • Profile picture of the author jack jastin
    Utilize all on and off page optimization techniques to get a huge traffic for your site.
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    • Profile picture of the author OKFarmgirl
      I used to manage an appliance store, and there were two things that worked well:

      Craigslist ads. Put appliances on Craigslist in the appliance section (by dealer) and you will start to get calls/emails if your pricing is good. You can offer a discount coupon for them to print - even better, create a squeeze page where they have to give you their email to get the coupon. That way you'll build a great client list for a monthly newsletter (be sure to let them know via a "privacy policy" on the squeeze page). This is free.

      Pizza Company Boxes. This one sounds nuts, but it gets the word out to a large audience. Find a popular local pizza joint (not a chain) and ask them if you can trade fliers. Have them stick your fliers on their boxes and you put their fliers inside every fridge, oven, etc. or give them away with each purchase. Just costs the price of the copies (bright colored paper is better).
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      Eileen

      "She who is shackled unto noobdom and can't seem to break free."

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  • Profile picture of the author jonnyhardbaked
    If I were you, I would out some interesting content on my site. The one that can attract visitors attention.
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    • Profile picture of the author OKFarmgirl
      Originally Posted by jonnyhardbaked View Post

      If I were you, I would out some interesting content on my site. The one that can attract visitors attention.
      That's a good idea. Talk about why convection ovens are better than standard ones. Put up information about energy efficient appliance rebates in your state. Talk about state requirements for installation of gas appliances (if your state has them). Just articles about the features and benefits of different style appliances. Make sure you lace them with local info (like your state/city name).

      i.e. Titles like:
      "Convection Ovens in Yourtown, Yourstate"
      "Energy Efficient Appliance Rebates for Yourtown, Yourstate"

      Make sure to repeat the location info a few times in the articles.
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      Eileen

      "She who is shackled unto noobdom and can't seem to break free."

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  • Profile picture of the author seoservices1
    Hello Dear

    For organic traffic you must select some keywords that match to your local area and promote them in article directories, Local Classifieds Submission, Local Business Listing. Then Promote Your Web Ste.
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