Ignore SEO, just produce good content | Econsultancy
Even the author doesn't LITERALLY advocate totally ignoring SEO, but the point seems well-taken as Google gets smarter and smarter.
Google wants searchers to:
1. Get exactly what they search for, and
2. Have it be QUALITY content.
So the idea is, write what's (1) interesting and (2) informative, and let the SEO chips fall where they may.
This is supported by the fact that (1) much writing I've done has "accidentally" gotten picked up by lots of readers without any keyword deliberateness, and (2) many huge-traffic blogs, for example, are seemingly just "poured out" by the writer without concern for keywords.
Sometimes I think that my huge time spent on keyword research would be better spent just producing more quality content in a particular subject field, whether it's article directory stuff or on my own websites.
And I can write TWO OR THREE TIMES AS FAST without "bending my mind" around the keywords I've researched.
And it will never be trampled under the feet of some future smart Google dance.
Am I wrong?