Ignore SEO, just produce good content?

25 replies
  • SEO
  • |
That's actually the title of an article I just read:
Ignore SEO, just produce good content | Econsultancy

Even the author doesn't LITERALLY advocate totally ignoring SEO, but the point seems well-taken as Google gets smarter and smarter.

Google wants searchers to:

1. Get exactly what they search for, and
2. Have it be QUALITY content.

So the idea is, write what's (1) interesting and (2) informative, and let the SEO chips fall where they may.

This is supported by the fact that (1) much writing I've done has "accidentally" gotten picked up by lots of readers without any keyword deliberateness, and (2) many huge-traffic blogs, for example, are seemingly just "poured out" by the writer without concern for keywords.

Sometimes I think that my huge time spent on keyword research would be better spent just producing more quality content in a particular subject field, whether it's article directory stuff or on my own websites.

And I can write TWO OR THREE TIMES AS FAST without "bending my mind" around the keywords I've researched.

And it will never be trampled under the feet of some future smart Google dance.

Am I wrong?
#content #good #ignore #produce #seo
  • Profile picture of the author BloggingPro
    I don't think your wrong. For example one of my most recent site launches was just a niche I was really interested in. I wanted a break from the normal grind and this site is pulling in about 300 uniques a day--with ZERO promotion.

    I think the articles speak for themselves and they really don't have very many keywords in them. I definitely agree that when you don't have to bend your will around keywords writing becomes much easier and is far more enjoyable.
    Signature
    You're going to fail. If you're afraid of failure then you do not belong in the Internet Marketing Business. Period.
    {{ DiscussionBoard.errors[3581011].message }}
    • Profile picture of the author gaffg
      Focus on good content first then focus on seo after. It sounds simple but most people out there don't take the time to produce something original or useful.
      Signature
      http://gaffg.com - Gambling affiliate programs
      {{ DiscussionBoard.errors[3581020].message }}
    • Originally Posted by BloggingPro View Post

      I don't think your wrong. For example one of my most recent site launches was just a niche I was really interested in. I wanted a break from the normal grind and this site is pulling in about 300 uniques a day--with ZERO promotion.

      I think the articles speak for themselves and they really don't have very many keywords in them. I definitely agree that when you don't have to bend your will around keywords writing becomes much easier and is far more enjoyable.
      Depends on the business model :rolleyes:

      I don't see an Amazon Review site picking up traction due to quality content or being linked to.

      Unless of course you introduce a new spin on these review sites that make them more than just product reviews. Something commonly left out by those who wish to make an income making Review Sites.

      I do think SEO is an integral part to the Product Review business model, simply because search engine traffic is probably the most targeted audience your going to get.

      And if no one is willing to link to your product review (why would they, Amazon have plenty of great reviews), then forced link-building and SEO is a must.

      One more thing - When I say a new spin on things, I mean in-depth video reviews; possibly a break-ability test at the end of each review.

      I'm sure if you were to demonstrate just how much has to be done to the product before it stops working, it would raise a few eyebrows and gain some traction.

      But then that would require you to buy the products, which requires capital... and so forth.

      Would also require a lot more effort, and a lot of IM'ers just want to write the review and move on to the next one.

      Another thing could be writing niche related articles explaining how something can be achieved with "said product", or how to go about choosing the right "said product" for the task at hand etc etc....

      It really depends on the model you are using.
      {{ DiscussionBoard.errors[3581098].message }}
  • Profile picture of the author vheissu28
    Plus, it's WAY more fun to write!
    Signature
    Could you use more views on your articles? Learn how to transform your articles and get 5-10X more views. And even better, I'll do it for you! Visit . . .

    www.articlesremastered.blogspot.com
    {{ DiscussionBoard.errors[3581027].message }}
    • Profile picture of the author vizicore
      Originally Posted by vheissu28 View Post

      Plus, it's WAY more fun to write!
      I agree.. to a certain extent.. To see my writing on the internet is self-motivating and gives me a sence of self-satisfaction, especially IF and WHEN it converts, but It's not all that fun when I have a throbbing headache from staring at a computer screen for 354 hours typing a bunch of garbage that im not even sure will interest the public.
      Signature

      -Vizicore

      Hit me up on Skype! I'd love to talk to a fellow Warrior!

      {{ DiscussionBoard.errors[3585962].message }}
  • Profile picture of the author Fazal Mayar
    It's mot just that. Content is important for SEO but still not a huge factor. You shouldnt ignore SEO but you should keep building backlinks and write great content. What I realize is that when you build backlinks, you dont have to target some keywords.
    Signature

    Blogger at RicherOrNot.com (Make Money online blog but also promoting ethical internet marketing)

    {{ DiscussionBoard.errors[3581121].message }}
    • Profile picture of the author terryrayburn
      Originally Posted by Fazal Mayar View Post

      It's mot just that. Content is important for SEO but still not a huge factor. You shouldnt ignore SEO but you should keep building backlinks and write great content. What I realize is that when you build backlinks, you dont have to target some keywords.
      Agree about the backlinks. But even here I think Google is going to crush some folks in the future for "artificial" or "phony" backlinks.

      For example, if I have a site on Acne, and I'm building a bunch of backlinks from .gov and .edu sites, or from forum comments on rocket science, or other sites that have nothing to do with the subject but have great PR rank...

      ...Google more and more is going to "see" that those links to my site were not linking to my site because they WANTED to, but because they were "forced" to.

      Result: punishment from Google.
      {{ DiscussionBoard.errors[3581178].message }}
      • Profile picture of the author Bill_Z
        Originally Posted by terryrayburn View Post

        Agree about the backlinks. But even here I think Google is going to crush some folks in the future for "artificial" or "phony" backlinks.

        For example, if I have a site on Acne, and I'm building a bunch of backlinks from .gov and .edu sites, or from forum comments on rocket science, or other sites that have nothing to do with the subject but have great PR rank...

        ...Google more and more is going to "see" that those links to my site were not linking to my site because they WANTED to, but because they were "forced" to.

        Result: punishment from Google.
        A. I think you are misunderstanding Google for some all-knowing God. How can an algorithm understand 'phony' backlinks?
        B. Google doesn't punish for links, they just don't count them
        C. Google doesn't understand relevance, and this has been tested through and through by SEO experts
        D. How in the world is Google going to understand "intent" on links? Sorry but that is crazy
        {{ DiscussionBoard.errors[3581817].message }}
        • Profile picture of the author terryrayburn
          Originally Posted by Bill_Z View Post

          A. I think you are misunderstanding Google for some all-knowing God. How can an algorithm understand 'phony' backlinks?
          B. Google doesn't punish for links, they just don't count them
          C. Google doesn't understand relevance, and this has been tested through and through by SEO experts
          D. How in the world is Google going to understand "intent" on links? Sorry but that is crazy
          A. Google is far from being God, but common sense will tell you that if you have a Clickbank site on Acne, and your links are all coming from PR6 and PR7 discussion forums with .gov and .edu domains whose subjects are electrical engineering and left-wing politics (to use an admittedly extreme but not too far-fetched example), it didn't happen naturally.

          Now it's just a matter of "training" the algorithms to detect that (like they did for "adsense junk sites, for example).

          B. Google may not punish for links NOW, but I am projecting a future scenario, and even then not regarding specific backlinks, but a PATTERN.

          C. If you don't think Google understands relevance, you are probably defining relevance differently than I would. Again, the key is that Google wants their searchers to get what they're searching for, whatever that takes.

          D. Not the first crazy idea I've had -- nor the first one that came to pass
          But you'd have to agree on what Google's INTENT is, even if they can't achieve it.
          {{ DiscussionBoard.errors[3583065].message }}
      • Profile picture of the author Chris Sorrell
        Originally Posted by terryrayburn View Post

        Agree about the backlinks. But even here I think Google is going to crush some folks in the future for "artificial" or "phony" backlinks.

        For example, if I have a site on Acne, and I'm building a bunch of backlinks from .gov and .edu sites, or from forum comments on rocket science, or other sites that have nothing to do with the subject but have great PR rank...

        ...Google more and more is going to "see" that those links to my site were not linking to my site because they WANTED to, but because they were "forced" to.

        Result: punishment from Google.

        That will never, ever happen. Do you think all those guys on the first page of google for viagra or other pharma products and crazily competitive niches all have perfectly relevant backlinks?

        With that sort of logic all I would have to do is send a load of irrelevant links to my competitors sites and I could basically own the first page of google. Do you really think that's gonna happen?
        {{ DiscussionBoard.errors[3583587].message }}
  • Profile picture of the author BenoitT
    The concept of stop trying to rank for keywords and write good articles is the first point I always give to my client. Steve Pavlina is a highly successful blogger that did it pretty well.
    Signature

    Benoit Tremblay

    {{ DiscussionBoard.errors[3581147].message }}
  • I've been preaching until I turn blue in the face that relationships are more important than anything else online.

    I focus on creating content that builds a relationship with someone.

    Great content isn't all that great if the reader leaves without ever visiting you again.
    {{ DiscussionBoard.errors[3581194].message }}
    • Profile picture of the author rcritchett
      Originally Posted by Chris The Traffic Blogger View Post

      I've been preaching until I turn blue in the face that relationships are more important than anything else online.

      I focus on creating content that builds a relationship with someone.

      Great content isn't all that great if the reader leaves without ever visiting you again.
      Totally with you Chris, it's the bottom line. At least we know the deal!

      But seriously, it's the base factor. I link to people because they have great content, but also because there is an emotional connection.

      People link to me not just because I have good content, but because I've built connections with them. There's something there behind the curtains.

      I've always advocated the humanization of business as an online marketer, the other routes are slowly dying :\

      Being cool will never go away.
      Signature

      We do mail-in iPhone Repair Services, Nationwide in the US. LCD/Digitizer Glass Replacement And More.

      {{ DiscussionBoard.errors[3581215].message }}
  • Profile picture of the author rcritchett
    Interesting post. I definitely think there is a degree of precision in the statement "the best seo is unique content." Certainly, the typical on-site and off page optimization is still a great idea, but, considering recent changes, Google's main objective and the way the permaflux continues, yes, quality is king (among other things of course)

    It's a big deal now. I too have found myself to be ranking for terms I didn't deliberately target. Additionally, I've found myself ranking for certain terms without links to the page, or any of that, possibly because people found it useful, checked it out and DIDN'T go back to the engines to search.

    Ultimately, I'm with you on this.
    Signature

    We do mail-in iPhone Repair Services, Nationwide in the US. LCD/Digitizer Glass Replacement And More.

    {{ DiscussionBoard.errors[3581201].message }}
  • Profile picture of the author Dave Rodman
    Banned
    That advice is kinda like saying "Don't promote your business, if you are good then people will find you".

    It's nice in theory, but in reality it doesn't work that easy.

    Of course, there are different levels of paying attention to SEO. I look at keyword to determine demand and that's about it. If I'm writing about it, it'll be in the title/body and I don't fuss about how many times. There are others that count the keyword density and tweak as needed. That, to me, is kinda silly if it takes away from the readability of the content.
    {{ DiscussionBoard.errors[3581210].message }}
  • Profile picture of the author tritrain
    Content is king.

    Well, well-written, original, authoritative content is king. But that's not as catchy a mantra.
    Signature
    Domains for sale - see seopositions.net
    {{ DiscussionBoard.errors[3581276].message }}
  • Profile picture of the author Zeus66
    I find that themed sites get ranked even if you don't focus on specific keywords. Just don't stray off topic. For example, set up a blog and be sure all your pages and posts are about a fairly narrow topic. It won't happen quickly, but eventually you will see in your traffic stats that people are finding you in the search engines using all kinds of long-tail keywords. It adds up. And as the OP mentioned, at least you don't have to spend as much precious time on KW research. It can work, it just can take more content and patience.

    John
    {{ DiscussionBoard.errors[3581479].message }}
  • Profile picture of the author jonnyhardbaked
    Content and SEO are part of website promotion. You cannot have good results without having this two.
    Signature

    Acquire an unlimited access to over 2,000 eBooks with unlimited Downloads and resale rights for only $55! Join me now!

    {{ DiscussionBoard.errors[3581505].message }}
  • Profile picture of the author O0o0O
    As long as there is an algorithm that ranks content in the search engines, there will be a way to optimize your content for those rankings. The two concepts go hand in hand. Of course, you can write well written, original authoritative content and imagine that the algorithms will rank it higher, but if you don't know what the algorithm is, then you can never be completely sure, but only hope that it ranks higher.
    {{ DiscussionBoard.errors[3581522].message }}
  • Profile picture of the author garben2011
    Originally Posted by terryrayburn View Post

    So the idea is, write what's (1) interesting and (2) informative, and let the SEO chips fall where they may.

    This is supported by the fact that (1) much writing I've done has "accidentally" gotten picked up by lots of readers without any keyword deliberateness, and (2) many huge-traffic blogs, for example, are seemingly just "poured out" by the writer without concern for keywords.

    Sometimes I think that my huge time spent on keyword research would be better spent just producing more quality content in a particular subject field, whether it's article directory stuff or on my own websites.

    And I can write TWO OR THREE TIMES AS FAST without "bending my mind" around the keywords I've researched.

    And it will never be trampled under the feet of some future smart Google dance.

    Am I wrong?
    I agree completely with you and just replied in another discussion along these same lines earlier today.

    When I first got into this stuff I just wrote about what interested me. My pages ranked well and pulled in a good amount of traffic. However, I didn't even care about ranking in the search engines. Why? Because I was getting a good amount of traffic from other websites.

    Many sites (a couple thousand including universities) linked to me all on their own. No backlinking tactics by me. Just some very simple research using the SBI tools and I went to work building my site. Sure I guess I was building backlinks but not the way people are doing it today. The actual backlinks from an SEO perspective I made back then were really more of an afterthought. I was just getting the word out about my site trying to find like-minded people so I participated in discussions on other sites and took the time to write quality content on other sites.

    Anyway, a while back (maybe close to two years ago) I started taking a look around to see what other people were doing. And I came across a huge amount of focus on backlink building, keyword research and competition research. And PPC value research. And the whole "find the hair on fire" research and on and on.

    In an effort to improve my results I began working on all of these things that all of these gurus, and seemingly everyone else but me, were recommending and doing.

    I can honestly say the past two years have been the biggest waste of time for me. Sure, I learned a lot of things. Tactics. Research. Research. Research. SEO and all of this crap everyone seems to be doing. But what good is it really? Results wise I have got maybe 1/10th of the results I was getting before when I didn't think about building backlinks, finding buying keywords and so on.

    There is a difference between true marketing to find your target audience and exchange ideas with them & introduce them to your site... and all of the stuff they teach in these MMO ebooks and videos. It's like the whole idea of focusing on people is an afterthought now and people are obsessed with building thousands of backlinks, getting traffic (which has become a completely generic term - it's like they don't even realize these are real live human beings) and making money. That's it. ha ha!

    So, I am dropping most of it now and primarily just spending my time writing about things that interest me the most. I am no longer wasting hours of time looking for keywords with at least 1,000 searches per month nor studying all of the sites on page one. I do take a quick look at the site at #30 and the site at #10. But I am thinking really even that is just a waste of time.

    It really doesn't matter what other sites are on page one of Google. The only reason why it should matter to anyone so much that they spend all of their time and money building junk links all over the Internet is if, for some reason, they are completely relying on Google for all of their traffic... and that is simply not wise in my opinion.

    Now having said that, I guess I need to back up, it did matter to me at one time (and does again now) because those sites are my potential partners. They are not my competition. I don't know really but it seems like many of these IM MMO gurus just look at the world very different from the way I do. To me, when I search for materials on my subjects... those sites sitting in the first 30 positions on Google and Bing and especially in the top 10 are some of the first sites I am going to be participating in adding value to their sites by contributing my own knowledge on the subject and so on. I'll find like-minded people there. Lots of them. I'll add links on my own sites creating tiny paths to the best articles on those sites so visitors to my sites can also benefit from that information. Like I said, I think somewhere along the way the past several years this whole online thing has taken a very strange turn. It's kind of like everyone sees it like "me or them!" In the end there can be only one! And that is crazy from a marketing perspective.

    I build links for traffic but let me quickly add that means I am getting a link by giving something of good value to someone else who in turn allows me to build a tiny trail back to my site. I do this to reach like-minded people. People who share my interests. Not to reach robots and get google rankings. If the robots find the links and my pages rank higher for it then great but that is an added value to the work. Not the focus of the work.

    And you are absolutely right. All of the time you are spending on researching and probably writing about keywords you really don't give a damn about... imagine how much truly high quality content you could be creating and sharing with the world on subjects that you are very knowledgeable on and experienced in and have a strong interest in. And common sense just says those are the very subjects you should be writing about.

    It's easy to lose your way, and that is what happened to me, but I've found my way again and sounds like you have to.
    Signature

    Interested In Easy Micro Projects You Can Do In Your Spare Time? Get Paid To Help Me!

    {{ DiscussionBoard.errors[3581772].message }}
  • Profile picture of the author Matt Helphrey
    It's not wise to ignore SEO because it matters now. We cant be sure of anything in the future and I am in the business to make money now. Google lays out their SEO rules and if you want your pages to be indexed highly, you have to abide by those rules.

    It surely is possible to publish great, quality content that is truly beneficial to readers and yet still have it optimized for its keywords 100%. But to simply ignore the SEO side of it would be like giving up free money.

    Optimizing your pages for keywords is what Google wants you to do and is why they have implemented it as a part of their algorithm. If you don't do keyword research or SEO for those keywords, you just aren't going to get as much traffic as somebody that does.

    I dont think you will be giving anything up in the way of quality by making sure that your page is optimized for its keywords. But you surely will miss out on a lot of targeted traffic and money in your pocket.
    Signature
    My Advanced SEO Blog
    ---------->Search Engine Optimization Tips<----------
    Absolutely No BS!
    Rank #1 For Most Keyword Phrases
    {{ DiscussionBoard.errors[3582468].message }}
  • Profile picture of the author ryanjm
    lololololololololololol...

    I was tempted to just leave that there, but ugh. This is just the kind of nonsense that keeps people from making money online. While I agree that you should create a website that adds value and has unique content, to ignore SEO is to ignore the rules of the game.

    It's like giving the advice of playing Soccer and "just have fun and winning will come!" No, no it won't. You have to know the rules of the game, and you need to know how to use strategy to win.

    If you aren't building a lot links to your content, you're ignoring the rules of the game. Sure, you might pick up the random odd search phrase with no competition, but you're fooling yourself if you think people are going to link to your content on blue widgets as though it's the greatest thing they've ever read. You're just selling blue widgets, along with 50,000 other people. There are probably 1,000 other people out there that wrote a great article on why their widgets are the best, but only 10 slots on the first page. I will laugh you out of the room if you think the only reason those top 10 results are there is because they were organically chosen as the best, most relevant result by real users.

    If you want to pretend that it only takes great content, please, by all means do so. You'll be looking up at me on top of my mountain of cash as you grind out "quality" content as judged by a Google robot.
    {{ DiscussionBoard.errors[3583440].message }}
  • Profile picture of the author paulgl
    I think we are mixing apples and oranges.

    Content is part of SEO, not instead of.

    Can you do without all parts of SEO? Sure.

    Sometimes other SEO will outshine content, sometimes
    content will outshine other SEO.

    Creating content on the web, desiring it to be seen,
    requires one to incorporate a little SEO in and around the
    content.

    Paul
    Signature

    If you were disappointed in your results today, lower your standards tomorrow.

    {{ DiscussionBoard.errors[3583714].message }}
    • Profile picture of the author annabelle07
      I'm inclined to agree with a lot of you. To be noticed on the web you definitely need to do a bit of both-good content coupled with some good SEO tactics.
      {{ DiscussionBoard.errors[3585946].message }}
  • Profile picture of the author SEO Agency
    The connivance of making good and quality content and competent SEO campaign is very remarkable for the ranking of the site.
    {{ DiscussionBoard.errors[3583833].message }}

Trending Topics