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PPC vs. CPM Affiliates

by jkennedy Banned
8 replies
  • SEO
    • |
Is Cost Per Impression affiliate linking of any worth? For example, if I have a niche site with good content, instead of adding PPC affiliate ads like Google adwords, are there any (at all) decent CPM affiliate programs.

I wouldn't think right off that they would be super profitable because the affiliate is paying you per impression rather than click (which is obviously better for them). However, if you have a site with TONS of traffic, maybe it would do well.

Thoughts?
#affiliates #cpm #ppc
  • Profile picture of the author Per Action Rob
    You've got to test multiple placements and pricing. CPM would be based upon how much traffic you have and the pricing you get depends on the network and demographic targeting (if any) you have available.

    Might be better to run your own affiliate banners and landers and get paid on an action (lead or sale).

    A smart site owner tests all of it and sees what the highest ROI is because it's different on every category of site as well as where the traffic comes from.
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  • Profile picture of the author jkennedy
    Banned
    Tanks for the info Rob. What do you mean by running "my own" affiliate banners and landers? Do you mean having a squeeze page for an affiliate product that pays per lead/sale, and then placing my own affiliate banners on that niche website pointing to the squeeze page?

    I may be a tad confused here.
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    • Profile picture of the author Devid Farah
      Undoubtedly PPC is more profitable. The most viable is Adsense which uses a combination of both.
      This means that you get paid either way. The real twist is when CPA rivals CPM and PPC.

      Personally things that have to do with personal improvement does well CPA.

      Things that have to do with other niches are great for PPC earnings.

      That has been my observance in the years I’ve been in Marketing.
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  • Profile picture of the author jkennedy
    Banned
    When you say Adsense uses both, do you have to choose on or the other or do you get paid for both at the same time?
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    • Profile picture of the author Devid Farah
      Hi jkennedy,

      Adsense uses both Earn per click and CPM (Earn for every 1,000 Impressions)

      The earning per click can range up to 10.00 for one single click.

      The CPM gives you $0.25 for every 1,000 impressions of a specific ad that show on your website.

      So Adsense uses a combination of both Earn per click and earn per CPM.
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  • Profile picture of the author jkennedy
    Banned
    Sounds like if you had some really good traffic on several sites, you good fair decent pocket money.
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    • Profile picture of the author Devid Farah
      Originally Posted by jkennedy View Post


      Sounds like if you had some really good traffic on several sites, you good fair decent pocket money.
      Yes you can make a fair amount of money using Adsense.
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  • Profile picture of the author jkennedy
    Banned
    You definitely must be able to because I see those friggin ads by google EVERYWHERE!, Are they fairly customizable as far as appearance goes?
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