Advertising on your site?

by Dana_W
19 replies
  • SEO
  • |
I get several thousand visitors a month to the blog on my website, www.thepressreleasesite.com, and I'm thinking of running ads on it. Does anyone here have experience with running ads on their site? Any info you can share? I'm not talking about google adsense, I mean regular ads - such as, say, seeing if PRWeb would be interested in advertising on my site.
#advertising #site
  • Profile picture of the author Sue McDonald
    The easiest way to get people to advertise on your site is to approach them. They will want some verifiable stats about your site. They will particularly want to be able to know the number of unique visitors that come to your site every day.If you have stats on your site all the better.
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  • Profile picture of the author Fazal Mayar
    Get people to advertise on your site or start adveritisng products (affiliate marketing)on your niche topic or website's topic!
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    Blogger at RicherOrNot.com (Make Money online blog but also promoting ethical internet marketing)

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  • Profile picture of the author Dana_W
    Thanks, guys! I have Google analytics showing the stats of visitors coming to the site. You're probably right, approaching people directly is probably my best bet.
    I don't know how well affiliate marketing works with press releases - although I'm certainly open for suggestions.
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    • Profile picture of the author Frank Donovan
      Dana,

      One thing you should consider doing straight away is to put some ads on your site. Make the products or services relevant to the site's topic (if you can find suitable affiliate products, all the better). But the important point is to make them look like third party ads.

      Then, next to these ads, include a link to your advertising details page, saying something like: "Advertising Information" or similar.

      This encourages potential advertisers to approach you, as they assume other companies are already advertising with you. And it shows that such advertising is a part of your business model.

      I've used this tactic, especially on new sites, and found it very effective. It's surprising what a little suggestion of peer proof can do.


      Frank
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  • Profile picture of the author Aclizzy
    Hi there,

    I have experimented with some banner advertising of recent which has turned out to be quite a success. Here are some tips which i have benefited from over the past few months.

    1-(positioning)place banners at the tоp оf а website and make sure it spаns the width оf the webpаge.

    2-Buying banner аd spаce

    3- experiment with the designs

    4- advertisements relative to your actual webpage

    Hope this helps



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  • Profile picture of the author thughes
    Actual ad's for brick and mortar businesses? or internet based companies? each approach will differ. Either way your going to want to put a presentation together to show WHY someone should buy ad space from you on your HIGH traffic blog or just go the easy route and place adsense ads or another form of these ads on your blog.
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  • Profile picture of the author Mike McAleer
    You could sell direct by contacting websites for sure.

    Otherwise check out BuySellAds.com . This is a great site that I have bought from before but never sold.
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  • Profile picture of the author Dana_W
    I appreciate all of the great suggestions!

    Since my specialty is writing online press releases, and online publicity and self promotion in general, I think I'd mainly appeal to other online businesses.

    Great idea to put some advertising on there to attract other advertisers. Thanks, guys! If you have any other suggestions I am happy to hear them!
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  • Profile picture of the author WorkitSmart
    I say approach the people you want to advertise in your site. Stay on those within your same niche as well since you'll have more chances of getting those people to advertise.
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  • Profile picture of the author Christian Little
    Dana - do some research on "Media Kits", they're documents that are usually available on busy websites that contain all their advertising information. It takes time to put together as you have to include detailed stats and demographics and such, but having a PDF handy when people do ask you will save you alot of time, and it looks really professional when you have a media kit

    Generally speaking, buyers want to know:

    -Who is your audience? (i.e. demographics - are they single guys that sit at home playing WoW all day? maybe they're supermoms? etc).
    -How many come to your site each month and from where? (organic is generally favored)
    -What is the average CTR for ads on your site? If you don't know, then leave it out, but you should find out pretty soon after putting ads up.

    This information tells people immediately:

    -If the people going to your site are ideal for their ads
    -Roughly how many clicks they will get from an ad on your site, which tells them a cost-per-click (CPC), which they can compare against their own metrics to determine if it will be profitable to advertise with you (granted it won't be a perfect idea, but they'll at least get an idea)

    This brings you to trying to figure out your rates, which is a whole bag of worms lol. You said you are getting "thousands" of visitors each month, so I'm going to go with 3000 for an example.

    3000 uniques/month x 1.5% click-through rate = 45ish clicks on the ad.

    Now 50 clicks isn't much, but it's probably worth $50 - $100 on average.

    So I would start a $50/month for the full rotation for a single banner ad. So if you want to have say 4 banners in a single spot, you can sell each slot for $12.50, which is a decent price. Then if somebody wants the entire rotation you can give them a discount for say $40 for all 4 spots.

    Let that run for a few months, and if you find you are constantly selling out, then raise the price by say 15-20% for new advertisers. So that $12.50 becomes $15/month.

    Continually increase the price every 60-90 days until you find you are just barely filling all the rotation slots, that's your max price point.
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    • Profile picture of the author Dana_W
      That is seriously great information, Christian. Very specific and very helpful. I am getting about 3100 visitors a month right now - but I haven't promoted my website in months. If I started promoting it again I am sure I'd increase my traffic, which would help with my ad rates, I imagine.
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  • Profile picture of the author jonnyhardbaked
    Or you can post your site to free classified ads site for better website advertising.
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  • Profile picture of the author Justinpage
    Hi! Advertising your site is a great way to get traffic. You may check out this site http://www.3-r-we.com/AdboardList.html this is a free viral advertising site. It has a huge list of advertising site where you can post your site's link for free.
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  • Profile picture of the author healthstatus
    Hi Dana,
    You have a good amount of traffic, but in the world of advertising networks, it is really pretty small. We had to hit 500k visitors a month and over a million and a half page views for it to make much sense. You will be best served by making some ad space, but using it yourself to promote affiliate programs. PR Web has a marketing partner program, there are some good Press Release writing programs on clickbank and with your specific niche you might be able to get 2-3 sales a day assuming around 3000 visitors a month (which is about 100 per day). I would also encourage you to put some of your best press release tips together into a PDF, and on your site have people sign into your email list to receive the PDF. Then you can build your list and market additional products over time. Snippets from your blog posts can be your email content, along with a promotion.
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    • Profile picture of the author Dana_W
      Just saw this reply. Great advice - and congrats on getting that many views and visitors! Any traffic tips for the rest of us?

      Originally Posted by healthstatus View Post

      Hi Dana,
      You have a good amount of traffic, but in the world of advertising networks, it is really pretty small. We had to hit 500k visitors a month and over a million and a half page views for it to make much sense. You will be best served by making some ad space, but using it yourself to promote affiliate programs. PR Web has a marketing partner program, there are some good Press Release writing programs on clickbank and with your specific niche you might be able to get 2-3 sales a day assuming around 3000 visitors a month (which is about 100 per day). I would also encourage you to put some of your best press release tips together into a PDF, and on your site have people sign into your email list to receive the PDF. Then you can build your list and market additional products over time. Snippets from your blog posts can be your email content, along with a promotion.
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  • Profile picture of the author lstoops
    Can't you use OIOpublisher Ad Manager - Control Your Ad Space for that? I haven't had experience with using them yet but I think if I wanted to put ads on my site I'd want total control. Of course, you could do it manually. Ad a page to your site that shows your traffic stats and how they could benefit from advertising on your site.
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  • Profile picture of the author Luke112346
    I don't know much about ads but I do notice some forums in the ad spot make a banner that says "Your ad here" then they just let the customers come to them.
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  • Profile picture of the author JennyBizz
    I second the idea of using the OIO publisher script. It's easy to use and you can put your own placeholder ads on your site until your ad spaces sell. In other words, you could put CPA offers there or affiliate ads. Then those ads go away when people buy your ad space.
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  • Profile picture of the author agrawat
    I suggest you to try some link sell forum sections like warrior have section and other like DP forum where you can found many advertisers who are looking for such kinds of advertising space and you can PM them with your details i am sure you will get huge success with this
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    WTS Quality Shopping, Law, Insurance, Forex, Casino, Home, Construction, Sports, Tech and Computer, Health Links. PM or Mail Me at jhon.barkan(@)gmail.com
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