Product Listings help

0 replies
  • SEO
  • |
Over the past week I have all of the sudden noticed that my indexed url's at google's webmastertools have been decreasing.

I fear my product listing strategy that has been working for the past few months might be starting to, well, not work!

I basically have a product catalog with about 3,000 different products in it. About 500 of the products are all written with 100% unique content and each url truly offers a different product. I am not worried about these listings.

What worries me is about the 2500 other products that are basically somewhat similar. Of those 2500 products, there are probably 20 different product groups with each of them having 50 to 400 individual products in them. I am basically using part numbers to differentiate the products within those groups. They have the same description, same picture (most of the time) but the title uses the different part number. Each product has its own url in an seo friendly format /widgets/blue-widget-33890. By the way, all the content in these listings is 100% unique and created by me...so I am not worried about duplicate content on the rest of the web, just my own site. Also, the head titles and meta content are all differentiated with the part numbers.

Examples:

Blue widget #22456
Blue widget #44890
Blue widget #22235

Green Hoggwobble #44567
Green Hoggwobble #22456
Green Hoggwobble #88980

The advantage of this is that lots of people use part numbers to search for things so it is great to have tons of part numbers indexed, but with my indexed url's starting to decline I am worried google is looking at these product groups, labeling them as duplicate and starting to not index all of the part numbers as they had been doing for the past few months.

So My questions:

1. Is my assumption right? Has google said "wait a minute, this stuff is all duplicate, no need to index most of this anymore..."

2. If my assumption is correct then it means I will need a new strategy for getting found in google with part numbers. I like each part number having a unique url so my customers don't have to mess with pull downs or anything..I want them to arrive exactly on the page for the part number they want and then when they hit "buy now" the proper part number info gets transferred.

I have done some research on redirects...do I need to redirect all the pages to one main url that dynamically catches the part number from the search query?

Kind of rambling here...put me at ease!
#listings #product

Trending Topics