Over the last few weeks, I have had the pleasure of meeting a big search engine gurus.
He told me the space of the webisphere will soon change, and people are sick of google (including me).
He rambled on but I listened as he has a strong accent. Some of you might know who i am talking about. The mood of social, media and publishing online will soon change big time.
There is this perception that these big search engine just care about money and have lost their way, to them page ranks and methods of algorithms are important and they think it is helping, but it is actually cluttered with many junk sites, ads and affiliate offers.
If you do have offers on Google, Yahoo MSN, Bing and you think that customers dont mind this. Guess again, most of these people are switched on, and actually hate these things.
The more they are faced with purchased ads from advertisers, the more people realise they are getting bombarded with affiliate offers, ads, junk emails, television shows, radio ads... people are getting a sour taste in their mouth when they search.
He said they can no longer tell if their search results are genuinely going to help them, or is just some spammed advertiser blurting an ad in their face promoting a product and for them to buy now. In a recent survey conducted most people want this form of what they call SPAM to stop!
He was saying there is investors who are coming up with some sort of NEW search engine that could replace google, or become an equivalent. People are sick of google. This search engine would replace old ways with new ways of keeping business and results organised.
Simply put the engine will run differently and it will be alot easier to find real geniune sites, without having to sort through crappy garbage and advertising offers. Most likely there will be no form of adwords or similar advertising to clutter the pages with, while the user is surfing. Apparently it will be totally different.
YES, you hearing me right. There will be almost no advertising. Or none at all. This web browser is going to be advertising free. The annoying sites that steal peoples content will not get a chance with this as there will not be any money to be made on this.
Eventually he told me that advertising and spending thousands on Google adwords or yahoo, could start to be a dormant and a something in past, when people realise the new technology on offer. I thought about that for a second. It would go viral very quickly to spam haters across the world. Just think of that.
I think the average person who uses search engines in 2011 does not want to be bombarded with advertising as they are searching each day. Instead of adwords, spam, marketing and stolen content people want real hard core info, you know that is credible and authentic.
He said in a way we will be going back to the good old days, when search engines were just that. An engine to search and find really good info quickly. NO nuisenses, and annoyances in the process.
He did not give me a timeline, but he said it is coming soon.
Please save this thread and see if this actually happens. He was so passionate and excited when he was talking.
anywho..... What do you think about this?
Would this be catastrophic to marketers and especially affiliate marketers??