Linking to an authority site

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Just how important is it to link out to an authority site such as wiki etc on your site? Reading through some seo tips I have read that this is a good idea. But why is it? Haven't found out why it is considered a good idea, just that it is suggested.
#search engine optimization #authority #linking #site
  • Linking to is not as important as getting a link FROM an authority site.
  • It is a good idea, because if your site has no outlinks and a bunch of in links, it will look weird. If you have a link or two to an authority site, it will help you out and make you look more natural.
  • Definitely worthwhile...we try to put 1 or 2 links to authority sites on each of our sites at a minimum.

    Aside from the SEO benefit and looking natural (see above) it also just provides for a better user experience. Sure, you may lose a couple of clicks to that authority site, but it helps the user ultimately, right?
    • [1] reply
  • Coo.....thanks for the replies kid!
  • I think it's worth it - I noticed at one point a couple years ago that I could getting traffic from pages that had good authority and trackbacks if I linked to them - because of the trackback - but that mostly applies to linking strong blog/news type sites that have trackbacks activated
    • [1] reply
    • Ya this can work also. I usually put authority links to bigger sites which don't have trackbacks, like CNN, or another big authority on that topic.
  • so lets say we have a site on camping equipment. we can say visit wikipedia.com/whatevertopicyouchoose and that will link to them?

    is that what you mean or am i not even close?
  • It’s important because Google sees that you are directing your readers to more useful information.
    Remember that Google wants to provide good user experience, so if a searcher clicks on your site and from there he can be directed to more information without returning to Google you are helping G out.
  • In the words of John Chow: "Put The user first, and google second"

    I have followed this philosphy for years and it pays off.

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    Just how important is it to link out to an authority site such as wiki etc on your site? Reading through some seo tips I have read that this is a good idea. But why is it? Haven't found out why it is considered a good idea, just that it is suggested.