I will be attempting to write all the posts myself. This is mainly because I've had some pretty horrendous experiences with cheap outsourced content, and it's not worth investing in expensive copy for the sake of BMR (since they charge $2 per 150 words anyway). If BMR noticeably improves my ROI to the point where I can outsource BMR writers, I will probably do this as a time saving exercise, so I can focus on my next site.
As well as building backlinks with BMR, I will also occassionally be adding content to the site, which usually increases my visitor count slightly, without changing my main KW SERPs that much. To try and keep variables to a minimum, I will make a note of every time I add a page to the site.
Some info about the site I'll be using:
Age: 6 years old
Indexed Pages: 56
Site Explorer Backlinks: 405
Traffic: 9384 PVs per month
Targeted KW phrase information:
KW Phrase #1: 74,000 Global Exact Searches, 18,100 UK Exact Searches
KW Phrase #2: 6,600 Global Exact Searches, 1,300 UK Exact Searches
KW Phrase #1: Google UK - #11
KW Phrase #1: Google US - (not in top 100)
KW Phrase #2: Google UK - #1
KW Phrase #2: Google US - #16
Experiment paused due to lack of time!!