I recorded and uploaded a short, how-to video and just saw that it's on the 1st page of Google for my keywords. Yay!
I'm NOT very comfortable with video at all. I'm a writer and don't care to be in front of a camera at all. But I know video is big and as an IMer, I can't afford to ignore it. I DID record a couple of videos (my first ever for my squeeze pages), but haven't done anything since.
So I've been learning how to do screencast videos so I can do videos even if I'm not looking great or feeling great. (If I'm not feeling great, my looks reflect it. And if my hair and makeup isn't just right, I WON'T do video. Screencasting lets me get around this.)
The video isn't perfect and the perfectionist in me cringes. But it's only a screencast -- so it's ok.
Just wanted to share the success!