Adwords - Broad Match Modifier HELP!!

by Banned 4 replies
5
Hi guys,

I need help from an adwords PPC guru...

I am using Adwords editor to upload my campaigns data in bulk.
If I want to specify the match type - Broad Match Modifier - how do I do that and then do the bulk upload?

do I just specify broad match modifier? or do I have to put a '+' sign in front of the keyword? I know when i specify broad, phrase or exact, all I need to do is put those words in the tab delimited export data - i don't need to decorate the keywords in any way.

Please help...

Angy
#search engine optimization #adwords #broad #match #modifier
  • You simply put a + in front of the words you want modified. It will show as a broad match in AE's drop-down but it's OK. When uploading, the system will see it properly as a BMM keyword.
    • [ 1 ] Thanks
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    • Banned
      super! thank you!
      That's what i thought but was not sure.

      Angy...
  • You can also try different combinations of plus signs, such as:

    +german +shepherd +training school
    +german +shepherd training school

    It's definitely worth testing - I did some analysis on my Calculate Marketing blog and found that modified broad match can significantly increase CTRs and reduce CPCs compared to non-modified broad match keywords.

    Modified broad match is still a relatively new feature so there are no doubt advantages for advertisers who adopt it early.
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