When the SEs consider the URL of page, what is the value of keywords in the pathfile vs keywords in the domain? Do you get equal value? little less? far less benefit? if you keyword is not in the domain itself vs in what comes after?
Here is an example of what I'm thinking about.
URL A - dogstore.com/leashes
URL B - dogleashes.com
Let's say you are trying to rank for "dog leashes".
do the words "dog" and "leashes" in URL A give you the same benefit as "dogleashes" in URL B. (besides issues of exact/broad match)?
Does it count not as much, but just a little less?
Or is it far inferior?
Because if the hit isn't there, or isn't very much, you could combine "dogstore.com" with many other names to get "dog + kw2"" combinations.