SEO value of keywords in URL but not in domain

8 replies
  • SEO
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Hi,
When the SEs consider the URL of page, what is the value of keywords in the pathfile vs keywords in the domain? Do you get equal value? little less? far less benefit? if you keyword is not in the domain itself vs in what comes after?

Here is an example of what I'm thinking about.

URL A - dogstore.com/leashes
URL B - dogleashes.com

Let's say you are trying to rank for "dog leashes".

do the words "dog" and "leashes" in URL A give you the same benefit as "dogleashes" in URL B. (besides issues of exact/broad match)?

Does it count not as much, but just a little less?

Or is it far inferior?

Because if the hit isn't there, or isn't very much, you could combine "dogstore.com" with many other names to get "dog + kw2"" combinations.
#domain #keywords #seo #url
  • Profile picture of the author jettjeffries
    You would get more juice for URL B. However, as I'm sure you're aware, if URL A had better, more in-depth and stickier, information than dogleashes.com, you could image that the better content would win out over all.
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    • Profile picture of the author Kvn
      Of course URL B would be a lot easier to rank. After all that's the huge success behind the sniper sites.

      But you can also rank URL A if you optimize the pages and build quality backlinks.

      Thanks.
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  • Profile picture of the author scott g
    Originally Posted by tsgeric View Post

    Hi,
    When the SEs consider the URL of page, what is the value of keywords in the pathfile vs keywords in the domain? Do you get equal value? little less? far less benefit? if you keyword is not in the domain itself vs in what comes after?

    Here is an example of what I'm thinking about.

    URL A - dogstore.com/leashes
    URL B - dogleashes.com

    Let's say you are trying to rank for "dog leashes".

    do the words "dog" and "leashes" in URL A give you the same benefit as "dogleashes" in URL B. (besides issues of exact/broad match)?

    Does it count not as much, but just a little less?

    Or is it far inferior?

    Because if the hit isn't there, or isn't very much, you could combine "dogstore.com" with many other names to get "dog + kw2"" combinations.

    Either will be easy to rank for. Just make sure you do you On-site optimization properly before you start rocking on the Off-site...

    If the all the words you are trying to rank for are in the URL somewhere, then you're fine. Even if you wan to rank for say "dog collars" and your domain is "dogleashes.com" it's still pretty easy... On-site SEO + anchor text diversified backlinks.

    CHEERS!
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    scott g
    "Whatever the mind can conceive and believe, the mind can achieve."

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  • Profile picture of the author tsgeric
    Thanks all!

    So, if I dare say there is consensus, it seems to be that :
    * simply on URL alone, URL B is more targeted for the keyword "dog leashes" that URL A. However, that advantage is small.
    * The influence of proper on-page and off-page optimization still far outweighs the difference between URL A and URL B.
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  • Profile picture of the author Shiva
    URL B will be lot easier to rank.

    As for option A you can go this way.

    dogstores.com/dog leashes.

    And create more pages like that on your domain! They can be ranked a little easier too.

    But the Idea of dogstore.com/leashes is comparatively not as great a Idea in terms of SEO!

    I hope this helps,

    Regards,
    Shiva
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  • Profile picture of the author Promet_MKTG
    agree with shiva. put the whole keyphrase after the "/" would be best given the option A situation
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    • Profile picture of the author Deltia
      On my site i am using URL type A where i have domain name . com / full key phrase
      so i'm hoping that having the full key phrase in the url is as effective as having a keyphrase .com site
      it just means that you will have to outperfom with other good on and off page optimization any benefit gained from the matching domain name
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      • A bit late to the party here but would your backlinks all go to the dogstore/leashes page?

        Does this improve the SE rank of your overall domain?

        what if tomorrow you want to build a /dogfood subdirectory -- will the back links from leashes page help in any way?

        also can you optimize 2 keywords that are hugely popular: [dog leashes] [poodle leashes] by using the subdirectory as /dog and poodle leashes or is better to onl make dog leashes?
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