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Fluctuating CTR

by oogyboogawa
5 replies
  • SEO
    • |
For those of you with successful Adsense sites, I am wondering: At what point do you have enough traffic on your site that your CTR stops fluctuating?

One of my websites for example had no clicks yesterday and 5 today(similar traffic levels and the 5 clicks were spread through the day so it wasn't just the same person clicking a lot). I am assuming that once I get a higher volume of traffic this will level out and I'll be able to get a better idea of what I can expect for daily earnings from this site.

Any idea at what traffic volume I will start getting a more predictable CTR?
#ctr #fluctuating
  • Profile picture of the author BudgetSEO
    CTR depends on your niche mate, traffic is somewhat, but not completely secondary.
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  • Profile picture of the author Fraggler
    You need to look at your CTR across a wider sample range. If your traffic is low then look at the weekly numbers to get a better idea of where it sits.

    So perhaps check your average CTR across a sample of 1000 visitors (no matter the time frame) and make your judgements based off that. More traffic means you can get through tests quicker. I like to check things over a week period regardless. Traffci and advertisers behave differently throughout the week so that will cause fluctutations too.
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    • Profile picture of the author oogyboogawa
      Originally Posted by BudgetSEO View Post

      CTR depends on your niche mate, traffic is somewhat, but not completely secondary.

      I realize that, I wasn't asking for higher CTR. I was wondering at what point it will stabilize. I don't think this site is in one of the niches where it's possible to get 30% CTR or whatever(though I'm working on tweaking to get it higher than it is), but it is already showing that it will be fairly profitable for me once it gets higher rankings which are gradually coming.

      I'm was just looking at some stats tonight hoping to get a better idea in mind of what I might expect as I get more traffic to the site.



      Originally Posted by Fraggler View Post

      You need to look at your CTR across a wider sample range. If your traffic is low then look at the weekly numbers to get a better idea of where it sits.

      So perhaps check your average CTR across a sample of 1000 visitors (no matter the time frame) and make your judgements based off that. More traffic means you can get through tests quicker. I like to check things over a week period regardless. Traffci and advertisers behave differently throughout the week so that will cause fluctutations too.

      Thanks. I guess patience comes in to play here too I've been making a lot of changes the past week or so with everything from content to layout and even moving up in the SERPs. And I expect much of what I did to result in higher CTRs that I had been seeing. I think at this point it will be a good idea for me to back off and wait before I make many more changes until I can get a better idea of how each changes is really effecting CTR.

      This site isn't high enough in the SERPs to get 1000 visitors in any realistic amount of time for testing, but that will change. I actually just looked at the Google Analytics stats for it, and it hasn't received 1000 visitors in the entire time since I set it up!

      That will change with some work though. In the meantime I think I will stick with your recommendation of a week. I'll just have to wait a week after each change I make to see how it effects things.
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  • Profile picture of the author MarathonMan
    You need at least 1k visitors a day to be able to get a CONSISTENT ctr - anything lower then that is just a crapshoot, and not statistically significant. I wait for about 50k views before taking averages.
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  • Profile picture of the author Michael Ten
    IMO wait a year or two and then you will know. hrm.
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