Adwords Clarification Needed

by 5 replies
6
Hey folks,

I'm planning an adwords campaign and essentially I need your opinion if the big G will have any issue with it. I've ran a couple tests in the past before I knew anything, and my account is on the verge of getting shut down because my ads kept getting rejected. I wasn't doing anything I considered wrong, but obviously I don't understand the policy.

Here's what I want to do:

1. Send my traffic to a squeeze page that has nothing to do with making money, get rich quick, or anything like that. It's a boring niche.

2. On that squeeze page I'll be giving away a free e-course delivered through an auto responder.

3. I'll likely have an OTO after they opt-in.

And that's it. On the squeeze page I'll have links to a privacy policy, a contact us page, terms and conditions.

Anyone see an issue with this?

In case your wondering, this is an untested sales funnel and I'll probably lose my shirt on the deal. But I figure if I'm going to spend a few hundred bucks on something it might as well be a real life learning experience.

Anyway, I'd appreciate any help you can give.
#search engine optimization #adwords #clarification #needed
  • Squeeze pages are mentioned in the guidelines (they call it information harvesting). You can't have a squeeze page simply asking for their email or other personal information without saying what you're getting. Most people would not provide it anyway. Doesn't matter what the product is. Think of it this way. You're searching to buy a car and see an ad. You go or call the dealer based on that ad. They say give us your phone number and email and we'll get back to you with all the info you need. It doesn't make sense. Give them the info they want and need, that's why they are there.

    What you describe would not be acceptable. Explain what the course is, what they will learn, not just saying "sign up to get our ecourse" even if its free without saying anything about it.
    • [1] reply
    • Sorry if I wasn't clear. On the squeeze page, I will be telling them exactly what they're getting. I'm not trying to deceive the visitor. I have something of value for them, and I want them to know what they're getting.

      So if I'm understanding properly, I can have a squeeze page that clearly tells the user what I'm offering.

      Would a video about the offer, and some simple bullet points be enough? Or should I write 300+ words about the offer?

      Thanks!

      • [2] replies
  • I fundamentally stay away from optin on my PPC squeeze pages. I instead link to sub page with optin. It's such a sensitive issue with Google and for me not worth it. Plus if they click the button its a small psychological yes to my offer so it increases my conversion.
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    Adwords Clarification Needed

    Hey folks, I'm planning an adwords campaign and essentially I need your opinion if the big G will have any issue with it. I've ran a couple tests in the past before I knew anything, and my account is on the verge of getting shut down because my ads kept getting rejected. I wasn't doing anything I considered wrong, but obviously I don't understand the policy.