PPC Changes Recently

by 4 replies
5
Hi,

Has there been any changes in adwords recently? that affect the UK.

I was advertising on adwords and had a conversion rate of about 25% recently from my new landing page Sell Your House Quickly | Quick House Sales.

But i'm still getting some clicks but no conversions.

I really don't know where to start. One of my other sites is getting clicks at about 15% which i'm happy with. but my main site suddenly seems to have dropped off completely and i don't understand why.

I did make some back end changes recently...but the front page landing page is exactly the same.
#search engine optimization #ppc #recently
  • Have you checked to see if your conversions were coming from a particular site that is no longer displaying your ad? It sounds to me like a change in quality of traffic and I doubt it is anything Google has done.

    (Search Network shouldn't be affected unless there has been a change in market over there.)
  • Complex question, with little data.

    You would have to look at when you got that 25% conversion on what keywords and at what cost to compare to now.

    How long a period was it for, are they the same landing page?

    The main thing is are you getting traffic on the keywords that were converting.
  • Having exactly the same problem in France. I tried to communicate with Google, but didn't get any decent answer. Did you manage to solve the problem?
  • It seems that the problem persists all over Europe if you have more details please post them.
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