Keyword Research and Competition Strength WAR
- SEO |
I started to get confused, today i did keyword research for few hours and i came up with something strange.
How you choose the keyword? Confusing thing is:
If I'm looking on BROAD match the result is: (Example)
Keyword 1 : dog - 49,500 of searches
Keyword 2 : cat - 33,100 of searches
If I'm looking on [EXACT] match the result is:
Keyword 1 : dog - 6,600 of searches
Keyword 2 : cat - 9,900 of searches
Bah, the first question, which one better to choose? keyword #2 have more searches with exact match, what do you say guys - how do you choose your keywords?
Confusing thing #2 - Competition Strength
We will continue with same keywords. now I'm going to check the competition strength to see which keyword to choose right?
If I'm looking on BROAD match competition the result is:
Keyword 1 : dog - 101,000 websites
Keyword 2 : cat - 1,820,000 websites
If I'm looking on "PHRASE" match competition the result is:
Keyword 1 : dog - 112,000 websites
Keyword 2 : cat - 80,300 websites
wow, the numbers is going crazy.
Summary
So now we have the data, how we will choose which keyword is better?
Lets look on the numbers, and calculate the KEI :
Lets take BROAD match searches and BROAD competition :
Keyword 1 : dog
Searches: 49,500
competition: 101,000
KEI: 24,259
Keyword 2 : cat
Searches: 33,100
competition: 1,820,000
KEI: 601
Conclusion: Keyword 1 is the BIG winner, x39 times better then Keyword 2
Lets take [EXACT] match searches and "PHRASE" competition :
Keyword 1 : dog
Searches: 6,600
competition: 112,000
KEI: 388
Keyword 2 : cat
Searches: 9.900
competition: 80,300
KEI: 1220
Conclusion: Keyword 2 is the BIG winner, x3 times better then Keyword 1
So, what do you say about this confusin keyword & competition strength research, which keyword is the winner, and how do YOU decide who wins?
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