What are you looking for on google? - keyword, "keyword" or allintitle?

I'm looking for just plain keyword. That's how the vast majority of people search.

I don't care about the number of results, for the following reasons...

> No matter how many results come back, Google isn't going to show more than 1,000 results and often much fewer.

> Depending on the nature of the search, even persistent searchers aren't going to go more than a few pages into the results. Many won't go past the first page. They'll modify their search string first.

(Which is why I don't consider being on the second or third page any kind of failure. If the content is a good match for the new search, it's fairly likely that you might jump to the first page.)

> Some people will tell you that you should only worry about the top three positions, quoting an old bit of research to back up their point. For some types of searches, they're right.

(For example, if I'm looking for the phone number for the Domino's Pizza in my neighborhood, and it's right there in the top slot, I'm not going to keep scrolling down. If it's visible in the description, I'm not even clicking, just dialing.)

For other searches, your page title and description (or whichever bit of text Google grabs to display) can make a huge difference. Which listing would you rather click on if you wanted to buy a red widget?

Position 1:

Home
Home | About Us | Contact |
PhonyRedWidgetReviews.info

Position 6:

Red Widget Buyers Guide
This nine item checklist will show you how to get the best value when buying a red widget. Includes list of certified red widget sellers.
RedWidgetVendorsAssociation.com

There are numerous WSO's talking about numbers. Some say phrase match under 30'000 is perfect, other think 100'000 is not too much. When i search for keyword i:

• look for Google Adword ads
• check in the keyword tool is the CPC high.
• I check the first 5-6 sites to see the main competition. If there is a forum on the first 4-5 position it will be really easy no matter the phrase match shows 50'000+ sites.
• check for authority site. Their existence is not wanted , but still most of the time i don't have problems with them after the first 2-3 weeks
• check for high PR. If many pages have PR >2 it will be hard for you
• check for affiliates. Their existence is wanted! If one did it, we can!
• use Yahoo Site Explorer to check first site backlinks. The only thing you need is to make more then him (you should pay attention on the link quality not very much on quantity)

One warrior recently made and sold for $1 WSO saying that you can rank for ANY keyword and it's true. But outranking the first means having better backlinks and on-page SEO. Isn't it simple?

Could be different for different niches. I idealy use "keyword" = 50,000
allintitle = 5000
allinurl = 5000
to be at the least.

For competition search "keyword" and then allintitle:"keyword" . When "keyword" gets less tan 10k results, it is dead easy to rank with some backlinks and basic SEO.