This is why we should strive to get rank #1

4 replies
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Cornell University Eye-Tracking Analysis of SE Users’ Behavior

Some of you may know this already! Others take a look!


Read more about this study here » Distribution of Clicks on Google’s SERPs
This study was made 4-5 years ago and still the statistics remain the same.
#rank #strive
  • Profile picture of the author yukon
    Banned
    That article/link is from 2006.
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    • Most of the stats I've seen have been closer to 45% for google number 1. Still a great spot to be though.
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    • Profile picture of the author ElectronPlumber
      I've always taken those study results with a grain of salt. While it's without a doubt true that the number 1 result gets more hits, for many keywords I don't think it's over 20%.

      There are a number of results in that keyword study that are probably over 80% that skew the numbers. For example, I frequently get lazy and just type amazon or CNN or whatever site I know I want into my search bar. The top result is exactly what I am looking for.

      But if I Google "best chili recipe", I'll scan the results to find one that jumps out at me.
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  • Profile picture of the author JoshKelsey
    This is a recent study and it shows that the CTR of the #1 position is actually down.

    Nobody is ever going to argue you don't want to be #1.

    The Changing Face of SERPs: Organic Click Through Rate Curve (go to page 3 to view the pdf)
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