Adwords combined with Radio & TV
- SEO |
I want to create a campaign that combines Adwords, plus local radio and local TV to promote a training class in four or five cities.
My plan is to run all three forms of advertising at the same time, about 2-3 weeks ahead of each class in each city.
If the radio and TV ads work, I assume they will drive people to the internet--where they will use google to find the class. They'll probably input "xyz training (city name)" and we'll pop up, taking one of our PPCs out each time they do this.
My question: As our training is unique (nobody else is really doing this), should I rely on very inexpensive PPC, or do I need to step up?
Thanks,
Will
My plan is to run all three forms of advertising at the same time, about 2-3 weeks ahead of each class in each city.
If the radio and TV ads work, I assume they will drive people to the internet--where they will use google to find the class. They'll probably input "xyz training (city name)" and we'll pop up, taking one of our PPCs out each time they do this.
My question: As our training is unique (nobody else is really doing this), should I rely on very inexpensive PPC, or do I need to step up?
Thanks,
Will
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