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Once Your Quality Score Is Poor Are You in trouble?

by Daniel E Taylor
7 replies
  • SEO
    • |
On one of my sites that brings in a good amount of income
just from good adwords, that has been up for
a year, no changes to the campaign nothing, got a quality
score of poor in the last week.

I think it was because I turned my landing page to video no text
and stupid Google gave me a quality score of poor, so now
I have to bid $10 a keyword lol.

I have changed my landing page back to the original, but I'm curious
as to how many of you have experienced this horseshit from google?

How long did it take to recover?

I mean I'm really taking a hit because of this.

Daniel
#$#@#ed #poor #quality #score
  • Profile picture of the author Simon_Sezs
    Originally Posted by Daniel E Taylor View Post


    I think it was because I turned my landing page to video no text
    and stupid Google gave me a quality score of poor, so now
    I have to bid $10 a keyword lol..

    Daniel
    That is what happened. Grab some relevant ezine articles and turn them into pages. Place a site map in the footer of your page so google can follow it (I assume you already have a policy statement, contact me page, ect).

    You should be able to turn around your score.

    There are other ways to do this but I think most would be considered BlackHat.
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    • Profile picture of the author Daniel E Taylor
      Originally Posted by Simon_Sezs View Post

      That is what happened. Grab some relevant ezine articles and turn them into pages. Place a site map in the footer of your page so google can follow it (I assume you already have a policy statement, contact me page, ect).

      You should be able to turn around your score.

      There are other ways to do this but I think most would be considered BlackHat.
      Thanks for the tips. I did all those things
      now.

      Any more tips will be appreciated.

      Daniel
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      • Profile picture of the author BrianMcLeod
        Originally Posted by Daniel E Taylor View Post

        Thanks for the tips. I did all those things
        now.

        Any more tips will be appreciated.

        Daniel
        If you own any other domains that are similar to your slapped domain, point one there. Then replace the display and destination URL's in AdWords with your "replacement" domain. If you don't own any, grab one and do the same.

        That will often snap you back into "ok", possibly even "great". But if it works, don't assume that it's going to "stick". Something is funky in funkytown. Hopefully, the changes you've made will help but I've had a few campaigns that were, in fact, $#@#ed, never to recover - at least completely.

        AdWords has human editors that can wield the sword of Quality Score as well and unless you dance naked on the correct full moon, the Google Gods may be angered. This is never good.

        Therein lies the great problem of the wonder that is AdWords. We're all given to forum whispers and voodoo sacrifice.

        Remember, QS is largely a function of how Google views your DOMAIN, not just your landing page. The landing page has is own importance. However, you won't find a whole campaign slapped up to $10 a click just because of a "poor" landing page. On the other hand, you WILL find a whole campaign slapped DESPITE a great landing page if Google scores the domain poorly.

        $10 min. bids is your first clue that the domain is caca to Google. If it were $.20 min jacked up to $.50 or $1, that would say "landing page", sometimes even $2 or $5 says that, depending on the normal average bid price.

        But $10 a click... that's Google basically telling you to go F yourself in most contexts. Unremarkably, it's much more meaningful from them to us, than from us to them.

        The domain switcheroo is really the only "fast fix" I've ever found to work reliably and quickly, but not perfectly. Your mileage may vary, see dealer for details.

        Hope this helps,

        Brian
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        Brian McLeod
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        • Profile picture of the author Jason Moffatt
          Hey Daniel,

          Keep an eye out for "Google Goggles" next week.

          I've been using it for a few weeks, and it's killer.
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          https://www.jasonmoffatt.com
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        • Profile picture of the author Simon_Sezs
          Originally Posted by LoudMac View Post

          I
          Remember, QS is largely a function of how Google views your DOMAIN, not just your landing page. The landing page has is own importance. However, you won't find a whole campaign slapped up to $10 a click just because of a "poor" landing page. On the other hand, you WILL find a whole campaign slapped DESPITE a great landing page if Google scores the domain poorly.

          $10 min. bids is your first clue that the domain is caca to Google. If it were $.20 min jacked up to $.50 or $1, that would say "landing page", sometimes even $2 or $5 says that, depending on the normal average bid price.

          But $10 a click... that's Google basically telling you to go F yourself in most contexts. Unremarkably, it's much more meaningful from them to us, than from us to them.

          The domain switcheroo is really the only "fast fix" I've ever found to work reliably and quickly, but not perfectly. Your mileage may vary, see dealer for details.

          Hope this helps,

          Brian
          Brian, that is soooo spot on....I totally forgot about the google slap when it comes to domains...
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  • Profile picture of the author kckaz
    How do you split test between a video squeeze page and a non-video squeeze page without it screwing your quality score...lemme guess...google optimizer?

    I want to test but fear messing my quality score.
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  • Profile picture of the author kckaz
    I answered my own question: Use website optomizer. It will not affect you to run A/B split tests. Here's text from google:

    "..Website Optimizer is designed to keep your original content visible in the HTML source code of your page at all times. As a result, your original content is visible to crawlers, which means there should be no major impact on search engine ranking. However, if you implement changes to your content after using Website Optimizer, they'll have the same effects as any content changes that you would typically make to your website."
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