Questions about website content and Google's "rules"

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I come across large sites sometimes that rank well in Google and have many subpages with extremely similar topics/keywords. They might even have Adsense on them. For example, if a site is about automobile tires, one subpage might be "repair a flat tire" and another will be "flat tire repair" and yet another will be "how to fix a flat". The content is written quite differently for those 3 pages, and therefore unique, but it logically is the same darn thing.

I understand that different keywords are targeted and that's why there are 3 different pages. My question is whether one of those famous Google "audits" would cause a site like that to get deindexed, or if having very similar topics all across one site is ok as long as the content is good. Please note: not all the subpages are like that, maybe half.

Any feedback would be appreciated.
#search engine optimization #content #google #questions #rules #website
  • if contents are unique and valued to user then it is ok. You can target pages for keywords.
  • Why do you say "it is logically the same darn thing"? If a person is at all creative, you can do those three keyword phrases with very little overlap.

    How to Temporarily Repair a Tire with Fix-A-Flat
    The Typical Costs of Flat Tire Repair Services
    Should You Know How to Fix a Flat?

    Can you see how all those similar keywords would easily have very different concepts on each page?
    • [2] replies
    • That may be so with tires, but I have seen for some topics in other niches where there is really NOTHING to add to a topic/keyword, and these guys go and make pages after pages just to capture different variations of those long tail keywords, talking about a VERY narrow subject, essentially the same darn thing.

      To the search engine, it is not obvious, but to any surfer with half a brain, it is glaringly obvious that this is totally redundant. And to anyone with any amount of SEO knowledge, it is very obvious this is just.....greyhat. You could call it spammy for sure.
      • [1] reply

    • Totally agree with you!
  • Good points. I just thought that concept might seem "spammy" - so I had to ask.

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    I come across large sites sometimes that rank well in Google and have many subpages with extremely similar topics/keywords. They might even have Adsense on them. For example, if a site is about automobile tires, one subpage might be "repair a flat tire" and another will be "flat tire repair" and yet another will be "how to fix a flat". The content is written quite differently for those 3 pages, and therefore unique, but it logically is the same darn thing. I understand that different keywords are targeted and that's why there are 3 different pages. My question is whether one of those famous Google "audits" would cause a site like that to get deindexed, or if having very similar topics all across one site is ok as long as the content is good. Please note: not all the subpages are like that, maybe half.