I recently read an article on another site (web pro news) where they speculated that bounce rate of pages is now becoming a major part of the ranking algorithm.
They also provide the quote from search metrics that "loser sites are sites with a high bounce rate and a less time on site ratio. Price comparison sites are nothing more than a search engine for products. If you click on a product you 'bounce' to the merchant. So if you come from Google to ciao.co.uk listing page, than you click on an interesting product with a good price and you leave the page. On Voucher sites it is the same. And on content farms like ehow you read the article and mostly bounce back to Google or you click Adsense."
It appears this is a real fall out of Panda.
if this is so it appears that people who use automated software to post articles and comments which are meant just for links, but may also have people click on them and as the anchor text may not match the visitors expectations, high bounce rates occur - which according to this theory could seriously negatively impact on ranking.
Does anyone think or has anyone seen this negative feedback cycle at work?