adwords conversions same as organic conversions?

4 replies
  • SEO
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Hey guys, question. Do you guys ever use adwords as a test to see how many conversions per clicks your website will get once it gets first page organic traffic from google?
#adwords #conversions #organic
  • Profile picture of the author Lucid
    You have it the other way around. You should use Adwords and other PPC to test in order to improve on SEO. You shouldn't wait to get your organics on page one before using PPC. For the record, I seem to be one of the few who thinks PPC conversions are better than organics. But try it for yourself as your mileage may vary.
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  • Profile picture of the author Ian Varnava
    Originally Posted by wonderd View Post

    Hey guys, question. Do you guys ever use adwords as a test to see how many conversions per clicks your website will get once it gets first page organic traffic from google?
    Yes, that's a common practice, at least amongst those who can afford it.

    Driving traffic to any given site with AdWords gives you a really good idea if the page is converting for whatever you want it to convert for, as well as split testing different copy and other elements, before you go crazy trying to SEO it to #1. Sometimes you may find that something (or some keywords) don't convert much, or at all, so it wouldn't be worth it to SEO for them. Saves you a lot of time that way, but costs money of course.

    @Lucid
    For the record, I seem to be one of the few who thinks PPC conversions are better than organics. But try it for yourself as your mileage may vary.
    You are partially correct. The reason for that is not because PPC automatically gets you higher conversions by magic, but rather due to the fact that PPC Ads are usually optimized to filter out freebie seekers and written in a way where only qualified prospects would click on them.

    EDIT: For example, for a website selling high-end designer sunglasses, instead of saying "Sale on all sunglasses, check us out today", a well optimized AdWords ad would read more along the lines of: "Top quality original designer sunglasses, starting at $399".

    The first copy will invite everybody to click on that ad, and when they see the lowest price is $399, which is not the "sale" that they thought it would be, they would click the back button. The second copy will only invite visitors who have at least some sort of interest and ability to spend $399 on sunglasses.
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    • Profile picture of the author wonderd
      I see thanks guys
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    • Profile picture of the author Sipboy3000
      Originally Posted by Ian Varnava View Post

      Yes, that's a common practice, at least amongst those who can afford it.

      Driving traffic to any given site with AdWords gives you a really good idea if the page is converting for whatever you want it to convert for, as well as split testing different copy and other elements, before you go crazy trying to SEO it to #1. Sometimes you may find that something (or some keywords) don't convert much, or at all, so it wouldn't be worth it to SEO for them. Saves you a lot of time that way, but costs money of course.
      Great advice given here by Ian.

      To take it a step further, you can use Adwords to test your title tag and description as well to get better click through rates in organic search that will lead to more traffic than normal even if you are not #1 provided you can land in the top 5.

      I have a buddy of mine who is an SEO powerhouse and I help him with his paid traffic campaigns.

      First we test for keywords that convert.

      Then we test to improve conversions by tweaking ad copy, landing pages, etc.

      Then we take all that data and apply it for SEO.

      We have data that supports the fact that you can get more traffic with a lower position in the organic results is you focus on having a more enticing title tag and description.

      All that can be tested using Adwords.

      It's actually a small price to pay to do it this way in terms of how much more money you can make from organic traffic.

      My 2 cents anyway.
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