AdSense Overkill

by 11 replies
13
How can websites like Wisegeek get away with so many AdSense ads on one page? I couldn't even read the article for the ads.

Here is an example: What is a Lawn Mower Blade Sharpener?
#search engine optimization #adsense #overkill
  • According to a bunch of articles I read after Panda, Wisegeek was on "the list" of those sites hit most hardest by the Panda update, so I wouldn't worry too much about them. It seems that sites with factors like these put them at risk of attracting less traffic.

    In fairness to them, Google does have rules about how many Adsense units one can have on a page and how they can be placed. As long as they're not breaking those rules, they're free to do as they please with those units.
    • [1] reply
    • I guess they are within the rules, but the website looks horrible. I really couldn't finish the article. They may as well just post a page full of ads. LOL
      • [1] reply
  • They aren't actually displaying any more ad elements than what anyone else is allowed to display, I don't think.

    I see 3 link-units and 3 regular ad-blocks.

    Of course, their appearance/layout is slightly different, but that's down to them being a premium AdSense publisher. Premium publishers are given special arrangements and are granted flexibility and customisation options that regular users don't have.
    • [1] reply
    • I would say that they are sailing close to the wind with that design and layout. There is nothing wrong with the amount as it looks like they have 3 text ads and 3 link units which is okay.

      The problem here is that the text is formatted almost the same as the ads which is a violation of the following policy..

      Publishers cannot implement Google ads in a manner that disguises the ads in any way. This includes formatting neighbouring content to look similar to the ads. If a publisher places ads on non-Google search results pages, there must be a clear distinction between search results and ads.

      To me, there is not a clear enough distinction between the text and the ads. I bet their CTR is incredible but if I were Wisegeek, I would be expecting the Adsense "knock at the door" at anytime..
  • Banned
    My question is why are they hiding the Adsense Ads in the source code & how the F are they getting away with it?

    Must be a premium publisher privilege? :p




    • [2] replies
    • Wisegeek is premium publisher. Comes with all the perks,
      like different fonts, designated keywords for ads, formats, etc.
      They can even designate the number of links.

      If I could designate keywords like that....

      Premium publishers get different rules.

      We should be so lucky.

      Tip: Some of the ugliest sites get the best CTR.

      Paul
      • [1] reply
    • It probably is. A lot of stuff is different for premium publishers. The ad-serving method is just one of those differentiations.

      Ad-serving for premium publishers seems to work in a more fanciful and mysterious way to how it does for regular publishers, anyway. On our sites, the JavaScript code simply creates an "iframe". You can tell it's an iframe, of course, because if you right-click in the ad-block in FireFox, the frame options come up in the menu. And if you highlight the content on your page and drag it, none of the text or images in your ad-blocks will be included ... because they're not ON the page, they're "under" it.

      On premium publishers' sites, it's a whole different thing. The ad-code seems to be injected directly into the page's HTML. You can highlight them just as you can most other elements on the page.

      I suppose this is all done in order that the ads can be entirely self-customised with CSS ... which is something we cannot very well do.
  • That site should be deindexed.
    • [1] reply
    • I'll make no judgment on that, but it's a piss-poor way to use your
      premium status. But, that's the beauty of premium status

      I've been telling people lately to do some sites that are set-it-and-forget-it.
      But they won't do it out of sheer panic.

      Paul
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    AdSense Overkill

    How can websites like Wisegeek get away with so many AdSense ads on one page? I couldn't even read the article for the ads. Here is an example: What is a Lawn Mower Blade Sharpener?