Just a quick question on Adsense. My main company website is currently using Adsense for monetization. In the last 2 weeks we have had 53,000 views, but only $28 in revenue... Meaning very low CTR, less than 0.2%.
There is a top banner and a 300x250 advertising box that integrate nicely and unobtrusively into the site, which is a niche entertainment news site.
Luckily, our income comes from offline activities and the website is merely a means to maintain authority and market leading position, but still a little monetization would be nice from these adverts.
Basically, I wanted to ask if there are any techniques of improving CTR without garish positioning of ads? Or is this CTR common with adsense these days?