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can you automate ppc destination urls

by tom81
2 replies
  • SEO
    • |
I'm trying to improve ppc conversion by having better targetting from the ppc ad - so ideally having the destination url at product level. I have 1000 products - obviously I could create an advert for each keyword so that the customer ends up on page for the product that they searched for - but is there a way to automate it?

At the moment I group the keywords, and the destination url is for the most relevent category - but creating ads for each product page would be a nightmare to manage. I'm convinced there's a way...but can't find one anywhere!

any ideas much appreciated - thanks!
#automate #destination #ppc #urls
  • Profile picture of the author smorse1
    You could look into dynamic keyword insertion - but I am not sure it works on the destination URL.
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    • Profile picture of the author superlever
      This is going to come across self serving, but this is exactly what our product does:

      AdWords Software - Speed PPC AdWord Tool

      So it automates the process of taking your keywords, creating really tight ad groups around those keywords and then feeding them into pages that are dynamically generated to reflect the keywords.

      There is also some pretty cool integration where you can do it with Wordpress (as a plug-in) as well as using affiliate datafeeds.

      If you've got questions, let me know.

      Jay
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