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When do you give up on a PPC campaign?

by topfree
2 replies
  • SEO
    • |
If you have a product which you make $30 per sale and you spend $30 in one day on PPC and didn't have a single purchase do you give up on that campaign or do you keep tweaking and spending until you start making a profit?

When do you decide to give up on PPC completely for a product you are trying to sell?
#campaign #give #ppc
  • Profile picture of the author eltonovereasy
    It would have to depend on how your PPC campaign is doing. If it's a well-done campaign, you've left it run long enough for a good sample, and you're still making nothing, then there's not much left to do.

    But, you may be able to tweak it to make spend less for better targeted KW placement. You'll have to let it run a while still, but it won't burn through so much $$$.
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  • Profile picture of the author dburk
    Hi topfree,

    If you are managing PPC at the campaign level, you are approaching PPC management at the wrong level.

    A well structured PPC campaign will target many keywords with many different ads. Typically some of those keywords and ads will be profitable while others may not be. To quit an entire campaign because the campaign as a whole is not making money is like throwing out the baby with bath water.

    Instead, you should be managing each individual keyword/ad/landing page combination. Discard keyword/ad/landing page combos that are not profitable after you have tested various bid levels. Keep the keyword/ad/landing page combos that are break even or better and focus on optimizing bidding, ad text and landing page elements
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    *     Don Burk Advertising & Marketing - www.donburk.com

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