PPC and SEO?

by 9 replies
11
How can i integrate PPC and SEO??
#search engine optimization #ppc #seo
  • Promote your AdSense site with SEO.

    visitors of your site (search engines traffic) will click on ads and Adsense will pay you per click.

    Integration Done
    • [1] reply
    • Not sure if you were kidding or not, but it is against AdSense rules to use AdWords to drive traffic to sites with AdSense ads... and when you think about it, it kind of makes sense
  • I'm not 100% sure what your question is related to (it's a bit broad). Are you are talking about on-page optimisation for both SEO and PPC (e.g. getting a good Google Quality Score)?

    If so, in my experience a page that is optimised well for SEO for a particular keyword will be more than optimised enough to get a good QS (when bidding on that same keyword).
  • While a PPC campaign can deliver traffic with relative ease, it can be very costly and has no real longevity -- once you stop shelling out the cash, the traffic goes away. SEO and link building require a lot more creative effort but can have more sustainable results. It also allows a business to target a larger base of users as most studies reveal that 75 - 80% of searchers click on organic listings as opposed to paid listings.
    • [ 1 ] Thanks
    • [1] reply
    • I agree there. PPC is great for now, SEO is awesome for later.
  • Banned
    [DELETED]
  • Key information that should be shared when integrating PPC with SEO:
    Develop a Master Keyword List
    Prioritize the List
    Launch your PPC Campaigns
    Observe and Optimize
  • Use PPC to find the best paying keywords, then SEO on them too.

    A lot of sites use PPC even when they rank #1 on a term as they still make extra money from those clicks... surprisingly.
    • [1] reply
    • That is the best advice right there.

      Use ppc to test things, then do seo on the stuff that works best!

  • What your question is related to ?
Join the discussion

Next Topics on Trending Feed