How I get huge conversion rates in any niche

49 replies
  • SEO
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When I first attempted internet marketing I tried my hand at PPC. Being clueless I bid on every keyword I could think of, some of which were totally untargeted. My conversion rates were miserable.

Today I can get conversion rates in excess of 30%. I don't have a list (never have had one). I get very high conversion rates by bringing product buyer traffic to my websites and it's very easy to do as competition is usually low for the types of keywords I'm talking about.

A lot of affiliate marketers want to get ranked or bid on product names which is good but someone searching for just the product name could be an information seeker. I don't want information seekers, I want BUYERS ONLY! People who are sitting at their computer with their credit card right next to them.

So I only get my website ranked for these type of keywords:

order/buy/purchase *product name*

where to order/buy/purchase *product name*

where can I order/buy/purchase *product name*?

*product name* (name of country e.g Singapore, UK, Canada, Australia etc..)

order/buy/purchase *product name* (name of country)

I need to buy/order/purchase *product name*

I want to buy/order/purchase *product name*

Conversions are ridiculously high. There are days when I have 100% conversions doing this. You only need a tiny trickle of traffic each day to make good money.

Getting ranked in the organic search results is normally no problem as most people are busy going after "review" keywords which are ok but don't convert nearly as well as product buyer keywords.

There are thousands upon thousands of products out there to promote and by concentrating ONLY on these very specific buyer keywords you can make a lot of money.

Try it and you'll see what I mean
#conversion #huge #niche #rates
  • Excellent tip! Thanks very much for sharing.
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  • Profile picture of the author matt5409
    This is cool but after doing a few checks with the adwords tool, every time I add "buy" to anything it shows a VERY low search volume (like, not worth bothering with). surely this can't work for many niches?
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    • Profile picture of the author mark411
      Originally Posted by matt5409 View Post

      This is cool but after doing a few checks with the adwords tool, every time I add "buy" to anything it shows a VERY low search volume (like, not worth bothering with). surely this can't work for many niches?
      I don't trust the Google keyword tool. Sometimes when it shows low search volume it's actually quite high. I prefer to use Google Instant.

      Well it works where anyone wants to buy something so that's a lot of niches. Think of all the thousands of products on Amazon.
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      • Profile picture of the author mfeco
        Originally Posted by mark411 View Post

        I don't trust the Google keyword tool. Sometimes when it shows low search volume it's actually quite high. I prefer to use Google Instant.

        Well it works where anyone wants to buy something so that's a lot of niches. Think of all the thousands of products on Amazon.
        You mean Google Insights?
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    • Profile picture of the author thedog
      Originally Posted by matt5409 View Post

      This is cool but after doing a few checks with the adwords tool, every time I add "buy" to anything it shows a VERY low search volume (like, not worth bothering with). surely this can't work for many niches?
      I agree matt... and, OP, while I agree "buying" keywords would convert better, the searches are just too low.

      How can you say google keyword tool is wrong? I use this and market samurai to get my data... and they're usually the same... and now you're saying they're wrong... can you back this up?

      Here's what I do, I choose a good selling product on Amazon, I do the keyword research, high searches with low competition, and get an EMD .com when possible.

      If the highest ranking keywords have "buy" or "best", "cheapest" etc... I'd go with that, but they rarely do...

      Example, I have a product I'm promoting now. The keyword I'm targeting is just the type of product, example, "electric lawnmower"

      This has around 14,000 exact searches per month... now, when i stick "buy" infront of it, I get 170 exact monthly searches...

      I agree that the people searching without the word buy, may be looking for just info... but the searches are just too high.

      As far as I know, google instant doesn't give you any hard numbers, on how much the term is searched.....
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      • Profile picture of the author mark411
        Originally Posted by thedog View Post

        I agree matt... and, OP, while I agree "buying" keywords would convert better, the searches are just too low.

        How can you say google keyword tool is wrong? I use this and market samurai to get my data... and they're usually the same... and now you're saying they're wrong... can you back this up?

        Here's what I do, I choose a good selling product on Amazon, I do the keyword research, high searches with low competition, and get an EMD .com when possible.

        If the highest ranking keywords have "buy" or "best", "cheapest" etc... I'd go with that, but they rarely do...

        Example, I have a product I'm promoting now. The keyword I'm targeting is just the type of product, example, "electric lawnmower"

        This has around 14,000 exact searches per month... now, when i stick "buy" infront of it, I get 170 exact monthly searches...

        I agree that the people searching without the word buy, may be looking for just info... but the searches are just too high.

        As far as I know, google instant doesn't give you any hard numbers, on how much the term is searched.....
        The Google keyword can be very misleading especially if it shows low numbers (under 500) I've found many keywords that bring a lot of traffic yet Google shows zero searches.

        These keywords don't get a lot of search volume but they convert so well that I make far more from this traffic than sites with 100 visitors a day from less targeted keywords.

        If I had a choice of a website getting 6 buyer visitors a day or another site getting 100 visitors a day who were targeted but not necessarily buyers I'd choose the site with 6 visitors a day every single time.

        Small amounts of buyer traffic + lots of different products = large amounts of buyer traffic = lots of money
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        • Profile picture of the author thedog
          Originally Posted by mark411 View Post

          The Google keyword can be very misleading especially if it shows low numbers (under 500) I've found many keywords that bring a lot of traffic yet Google shows zero searches.

          These keywords don't get a lot of search volume but they convert so well that I make far more from this traffic than sites with 100 visitors a day from less targeted keywords.

          If I had a choice of a website getting 6 buyer visitors a day or another site getting 100 visitors a day who were targeted but not necessarily buyers I'd choose the site with 6 visitors a day every single time.

          Small amounts of buyer traffic + lots of different products = large amounts of buyer traffic = lots of money
          If you're right about this... then this is huge! I mean, what I've learned about keyword research is to use keyword tool and market samurai.

          It sounds to me like you just go with a keyword, like "buy" that appears in google instant, and even if it has zero results, you target it and get lots of traffic... you just wing it without any hard data?

          I've 4 amazon sites I'm working on at the mo... I've gone for EMD's with an "i" infront of them, example, ielectriclawnmower.com

          I've got one up which is 100% EMD.org.

          How do you target your long tail keywords, like, "buy electric lawnmowers online"

          Do you have a domain, buyelectriclawnmowers.com?

          Or do you just use lots of backlinks with this anchor text?
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      • Profile picture of the author bhuff85
        Originally Posted by thedog View Post

        Example, I have a product I'm promoting now. The keyword I'm targeting is just the type of product, example, "electric lawnmower"

        This has around 14,000 exact searches per month... now, when i stick "buy" infront of it, I get 170 exact monthly searches...
        I've got to go with the OP on this one. 170 people who are looking to buy are better than 14,000 searches on people who are just looking for info on an "electric mower". I've actually started incorporting more of the Google suggestion keywords into my pages.

        Traffic may be low, but you truly can't get more ultra targeted than "buy product name". Whenever I use a search like that, I'm essentially 99% ready to buy with my credit card in hand.
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  • Profile picture of the author f1n
    Thx for the tip
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  • Profile picture of the author Amanda Craven
    Great tip and don't forget similar terms such as 'best price for,' 'cheapest,' 'discount' and so on - people love a bargain which is why Amazon does so well...
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    • Profile picture of the author mark411
      Originally Posted by Amanda Craven View Post

      Great tip and don't forget similar terms such as 'best price for,' 'cheapest,' 'discount' and so on - people love a bargain which is why Amazon does so well...
      Yes those are great buyer keywords too!
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      • Profile picture of the author Aussie_Al
        Wait - so you are saying when you set up your ad words bids for each of these phrases? broad match? exact match?
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        • Profile picture of the author mark411
          Originally Posted by Aussie_Al View Post

          Wait - so you are saying when you set up your ad words bids for each of these phrases? broad match? exact match?
          I don't do PPC now as it's so easy to get #1 organic rankings. If I was to do a PPC campaign I'd go for phrase and exact match.
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          • Profile picture of the author Aussie_Al
            Originally Posted by mark411 View Post

            I don't do PPC now as it's so easy to get #1 organic rankings. If I was to do a PPC campaign I'd go for phrase and exact match.
            Thanks for the quick clarification Mark!

            So you would outsource backlinking campaigns for all these?

            You think like 400 backlinks on each would do the trick?
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          • Profile picture of the author hueyliew
            Originally Posted by mark411 View Post

            I don't do PPC now as it's so easy to get #1 organic rankings. If I was to do a PPC campaign I'd go for phrase and exact match.
            100% agree, when I first started I looked at 30k searches for a broad keyword, which I think was silly.

            With exact buyer's tong tail kw, it is not only easier to dominate page #1, it is also more targeted. For instance even with a low 1000 exact searches for the targeted kw, I will be expecting about 400 visits and even with a low 20% conversion it translate to 80 sales a month, and this is from only one keyword, you can do the maths for yourself if you have multiple keywords.

            Always go for the low hanging fruit, especially when you are just starting out.
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            • Profile picture of the author richt1984
              quick question , do you use these types of keywords in your domain name also?

              "order/buy/purchase *product name*

              where to order/buy/purchase *product name*

              where can I order/buy/purchase *product name*?

              *product name* (name of country e.g Singapore, UK, Canada, Australia etc..)

              order/buy/purchase *product name* (name of country)

              I need to buy/order/purchase *product name*

              I want to buy/order/purchase *product name*"
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              • Profile picture of the author mark411
                Originally Posted by richt1984 View Post

                quick question , do you use these types of keywords in your domain name also?

                "order/buy/purchase *product name*

                where to order/buy/purchase *product name*

                where can I order/buy/purchase *product name*?

                *product name* (name of country e.g Singapore, UK, Canada, Australia etc..)

                order/buy/purchase *product name* (name of country)

                I need to buy/order/purchase *product name*

                I want to buy/order/purchase *product name*"
                Yes I do that but I always get permission to use the product name in the domain. Having a keyword rich domain isn't really necessary though.

                I like to keep domain names short, no more than 3 words. For the long tail buyer keyword phrases I include them in page titles. Just by scattering some of these words on your pages you can easily attract these buying visitors.
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  • Profile picture of the author alanbluecat
    That's a great tip. Some might say obvious but I'm sure lots are not doing it and would be grateful of this advice. Thanks for sharing!!
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  • Profile picture of the author mark411
    @mfeco

    I mean Google Instant, I like playing around with it seeing the long tail product buyer keywords people are actually typing into Google.

    @Aussie_Al

    Oh 400 backlinks would be more than enough. Heck I don't have any backlinks for some of the buyer keywords I rank for.
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    • Profile picture of the author Aussie_Al
      Originally Posted by mark411 View Post


      @Aussie_Al

      Oh 400 backlinks would be more than enough. Heck I don't have any backlinks for some of the buyer keywords I rank for.
      Thanks mark really appreciate all your help!

      Al
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  • Profile picture of the author myagi007
    I really appreicate the tip... I'm going to try it on my next campaign over the enxt few weeks... never thought of it in this sense..
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  • Profile picture of the author smartdoctor
    Probably the best thread I've read all day!

    Simple but seems effective, am actually going to try this one out you know!
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    • Profile picture of the author mark411
      Originally Posted by smartdoctor View Post

      Probably the best thread I've read all day!

      Simple but seems effective, am actually going to try this one out you know!
      Look forward to hearing about your results!

      This works amazingly well. In fact I created a brand new website in a brand new niche a few days ago. I like to watch my traffic stats closely and I noticed my very first organic visitor from Google resulted in a sale. 1 visitor/ 1 sale.

      I've tested this with different products, different niches, with Clickbank/Amazon you name it the results are the same - very high conversion rates.

      Here's an example..

      Let's say you decide to promote a digital camera, say the Canon t3i

      You don't want to rank for cameras - too competitive, info seekers, low conversions

      You don't want to rank for Canon cameras either - too competitive, info seekers, low conversions

      You don't want to rank for Canon t3i - too competitive, some info seekers, some buyers, low conversions

      You don't want to rank for Canon t3i review/reviews - too competitive, some info seekers, some buyers, low conversions

      Forget all those keywords!

      Go straight for the BUYERS. You want the visitors that have already done all the research on that camera on other websites and are going to purchase it on yours.

      So let's go to Google..I'll show you what I mean.



      As you can see I've typed in buy canon t3i

      Here's where Google Instant is very useful. It shows me all the product buyer keywords, keywords that people actually type into Google.

      and in reverse too..




      Now I might type in "where"



      and so on...

      Play around with it.

      Once you have about 10 keywords these can be used as anchor text for building links pointing to your page. Ranking for these is easy. Sometimes just on-page SEO is enough.

      Think how many products are on Amazon.com, on sites like Shopping.com etc. Need ideas for niches and products? Have a look at Shopping.com's top searches

      Shopping.com UK - Find, Compare, and Buy Anything in Seconds

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      • Profile picture of the author arshavin
        Regarding the 10 keywords. do you just do onpage seo for 2-3 keywords and then use the other 7 as anchor text only?

        Originally Posted by mark411 View Post

        Look forward to hearing about your results!

        This works amazingly well. In fact I created a brand new website in a brand new niche a few days ago. I like to watch my traffic stats closely and I noticed my very first organic visitor from Google resulted in a sale. 1 visitor/ 1 sale.

        I've tested this with different products, different niches, with Clickbank/Amazon you name it the results are the same - very high conversion rates.

        Here's an example..

        Let's say you decide to promote a digital camera, say the Canon t3i

        You don't want to rank for cameras - too competitive, info seekers, low conversions

        You don't want to rank for Canon cameras either - too competitive, info seekers, low conversions

        You don't want to rank for Canon t3i - too competitive, some info seekers, some buyers, low conversions

        You don't want to rank for Canon t3i review/reviews - too competitive, some info seekers, some buyers, low conversions

        Forget all those keywords!

        Go straight for the BUYERS. You want the visitors that have already done all the research on that camera on other websites and are going to purchase it on yours.

        So let's go to Google..I'll show you what I mean.



        As you can see I've typed in buy canon t3i

        Here's where Google Instant is very useful. It shows me all the product buyer keywords, keywords that people actually type into Google.

        and in reverse too..




        Now I might type in "where"



        and so on...

        Play around with it.

        Once you have about 10 keywords these can be used as anchor text for building links pointing to your page. Ranking for these is easy. Sometimes just on-page SEO is enough.

        Think how many products are on Amazon.com, on sites like Shopping.com etc. Need ideas for niches and products? Have a look at Shopping.com's top searches

        Shopping.com UK - Find, Compare, and Buy Anything in Seconds

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  • Profile picture of the author Warrior Dude
    So you mostly only go for product name keywords with buy, order or purchase in it?
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  • It's a targeting method. Add to that compelling persuasive copy-writing and you win.

    I've gone to the extreme of blocking out all foreign traffic that can not buy what I am offering. It's not hard to do. Traffic means nothing if it can't buy from you. Nice post!
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  • Profile picture of the author jgant
    Fabulous tip!! Thanks for sharing.

    Question 1: What do you put on the landing page? Full info article? Brief description with link? Use images? Other? I'd be extremely grateful if you shared how you set up the landing pages generally for maximum conversions.

    Question 2: do you do 1 product per site or many products per site?

    My concern if you do this with many products for 1 site is it could start looking like a thin affiliate site without some beefier content and result in lousy SEO.
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    • Profile picture of the author mark411
      Originally Posted by jgant View Post

      Fabulous tip!! Thanks for sharing.

      Question 1: What do you put on the landing page? Full info article? Brief description with link? Use images? Other? I'd be extremely grateful if you shared how you set up the landing pages generally for maximum conversions.

      Question 2: do you do 1 product per site or many products per site?

      My concern if you do this with many products for 1 site is it could start looking like a thin affiliate site without some beefier content and result in lousy SEO.
      On my pages I simply have information about the product and where they can order it. They've decided they want to buy it before even getting to my site so I have no preselling to do.

      All I do is direct them to the merchant website

      So a brief product description with a link underneath..

      Click here to order from the official *product name* website

      One product per site works best. Although it's ok to promote different products on one site as long as they're in the same niche. I wouldn't set up one site with different products in different niches.
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  • Profile picture of the author Nulli Secundus
    Thanks for the tip, it only makes sense that people who are looks for "how / where to buy product xyz" would convert insanely well, they know they want to now they just need to find a site that sells it.
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  • Profile picture of the author Mike Mendell
    Mark, this is fantastic! Very simple, but VERY smart.

    It just goes to show you how people tend to over complicate things. If you want to target buyers... then target keywords with "buy" in them!

    Great stuff. Thanks for this.
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  • Profile picture of the author hotboy18
    Thanks for sharing the helpful tips.
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  • Profile picture of the author mezner
    That is actually a really useful tip! thanks for sharing

    edit: I may have to give this a try ASAP once I get my next paycheck!
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  • Profile picture of the author yukon
    Banned
    If you turn OFF Google Instant & go to the Google home page to do your keyword research, you'll double your search results (max) from 5 results to 10 results per search.

    Then leave a blank space at the end of your search (arrow in screenshot below).




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    • Profile picture of the author JoomIM
      [quote=yukon;3949934]If you turn OFF Google Instant & go to the Google home page to do your keyword research, you'll double your search results (max) from 5 results to 10 results per search.

      Then leave a blank space at the end of your search (arrow in




      Nice one! I always use instant, but now I know why sometimes I get 5 sometimes I get 10 results!


      Can anyone help, I recall seeing a product that scrapes keywords from google instant, what is it, I cannot remember.

      Thanks
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      • Profile picture of the author Plato
        Thanks for that great tip !

        Query : How do you build these sites ?
        Do you target one buyer- keyword per subpage for each single product?
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  • Profile picture of the author mark411
    That's a good tip yukon. I find lots of great products/keywords doing that.
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  • Profile picture of the author NestZone
    you blew off the roof out of the WAR ROOM!

    That way too much for beginners and those who just wish to try their hands.
    A lot of thanks for the tips.
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  • Profile picture of the author Kate Campbell
    Yeah, it is good strategy. But usually on keywords like buy [...] etc. are a lot of websites/pages with high Pageranks and low searches per month (usually under 200/300 on ebooks etc.).
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    • Profile picture of the author Bryan99
      On the landing pages, I suggest you offer a similar product for free in exchange for an opt-in. This way, you can build targeted leads and still get purchases from the visitors.
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  • Profile picture of the author dagaul101
    Nice tip, if you can get into the mind of your potential consumer and know what it is they are thinking when they search for the particular product, then the sales will start to rise
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    • Profile picture of the author dnjoseph1
      Just so everyone knows, this is great information. I've been on this forum for a while just reading around. But this is the first thing I've read that I actually acted upon. Seeing incredible conversions at the moment targeting 8-12 "buyer" keywords in combination with articles
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  • Profile picture of the author joyseo
    Excellent tip... To success in any market you should out of box...and you achieve it..

    This is good tip for people who are targeting 30 k , 40 k visitors yet they don't have any conversion rate..
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    • Profile picture of the author thedog
      Can I ask you guys using this technique, do you just use anchor text for this method, or do you go after an EMD?

      In the case of an exact product, like the cannon camera, this shouldn't really be done, trademark problems.

      Do you think a combination of an EMD with "best-Product Name" and using "buy" in anchor text, is the best way to go?
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      • Profile picture of the author yukon
        Banned
        Originally Posted by thedog View Post

        Can I ask you guys using this technique, do you just use anchor text for this method, or do you go after an EMD?

        In the case of an exact product, like the cannon camera, this shouldn't really be done, trademark problems.

        Do you think a combination of an EMD with "best-Product Name" and using "buy" in anchor text, is the best way to go?
        No reason to use an EMD (hxxp://www.canoncamerareview.com).

        I would use a generic domain name & rank an internal page example, hxxp://www.camerazone.com/canon-5d/ this way you won't have anyone getting pissed off over copyright on the domain name. Not much anyone can do about ranking an internal page.

        Assumes your not trying to clone the canon website & trying to trick customers/traffic.

        [edit]
        Point all your keyword anchor-text backlinks at .../canon-5d/
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        • Profile picture of the author thedog
          Originally Posted by yukon View Post

          No reason to use an EMD (hxxp://www.canoncamerareview.com).

          I would use a generic domain name & rank an internal page example, hxxp://www.camerazone.com/canon-5d/ this way you won't have anyone getting pissed off over copyright on the domain name. Not much anyone can do about ranking an internal page.

          Assumes your not trying to clone the canon website & trying to trick customers/traffic.

          [edit]
          Point all your keyword anchor-text backlinks at .../canon-5d/
          How come you're not using buy or purchase in this example? just using, /canon-5d


          Should i be doing this, producttype.com/buyproductname
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  • Profile picture of the author jeffreys
    Hi Mark,

    I am quite new to this IM game. I use keyword tool a lot and you amaze me with google instant.

    This is an EXAMPLE.Okay, say you search buy procerin using exact google instant. Say google keyword tool show zero searches as exact. How do you check the searches with google instant. Sorry I ask because I want to be sure about this.

    Can you show a example? Pictures always easy to me. Really hope you can share for us? THanks a ZILLION.
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  • Profile picture of the author Ehsan_am
    For those of you who are looking for a tool that gets you Google instant results in higher numbers, try Google Suggestor : google suggestor - Google Search

    It seems the tool is hard to find nowadays.

    Anyways you have adownload link for it on this page : http://www.market-vantage.com/2010/1...gest/#more-808
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