Google to launch "+1" button tomorrow - Social search is here | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

Jeff Hampton 13 years ago

Yeah, I have to think that Google understands that this will be abused, but I don't really see how they will counter it. The most basic methods would be easy to spot. But I don't see how they could counter manipulating it through micro job outsourcing.

And, of course, one big question is whether the +1 will be a direct factor in SERP ranking. My guess is that they will, but even if not, they could still have a huge impact.
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BigNorm

13 years ago

I remember seeing this awhile back and thinking the same thing, the implications to exploit it's obvious short falls will be huge. I agree with that comment on Fiverr, people will be selling them left right and center once someone figures out how to build a bot for it.

I've also wondered when I first saw this, if it would carry weight much like PR does. As we all know Google ranks pages, but what happens if a person has a website with over a thousand pages and each one of those pages has over 100-1000 +1's? I'm willing to bet it would have some kind of impact, Google wouldn't roll it out if it was just to decorate your site with a +1 button.

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simonbuzz

Banned 13 years ago

For for it...

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Jeff Hampton

13 years ago

By the way, one way Google will combat fraud appears to be giving far more weight to +1's from people in your social circle:

From the +1 FAQ: "Content recommended by friends and acquaintances is often more relevant than content from strangers. For example, a movie review from an expert is useful, but a movie review from a friend who shares your tastes can be even better. Because of this, +1's from friends and contacts can be a useful signal to Google when determining the relevance of your page to a user's query."

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BigNorm

13 years ago

How would they judge or determine that? Through Facebook or Twitter? If so wouldn't that mean that Google would need to find somewhere of seeing who your friends are on the network? Also how bout networks like Bebo, myYearbook or the like? To be honest, the only real way I can see them being able to make this work using friends and contacts is to use their network like Google Buzz.

Originally Posted by Jeff Hampton

By the way, one way Google will combat fraud appears to be giving far more weight to +1's from people in your social circle:

From the +1 FAQ: "Content recommended by friends and acquaintances is often more relevant than content from strangers. For example, a movie review from an expert is useful, but a movie review from a friend who shares your tastes can be even better. Because of this, +1's from friends and contacts can be a useful signal to Google when determining the relevance of your page to a user's query."

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Boston Joe 13 years ago

Wow! Very interesting indeed. I am curious to see how this plays out. Certainly Google is too smart to allow this to be abused as easily as it seems no?
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Nonny

13 years ago

Originally Posted by BigNorm

How would they judge or determine that? Through Facebook or Twitter? If so wouldn't that mean that Google would need to find somewhere of seeing who your friends are on the network? Also how bout networks like Bebo, myYearbook or the like? To be honest, the only real way I can see them being able to make this work using friends and contacts is to use their network like Google Buzz.

You can add your Facebook, Twitter, etc to your Social Circle.

Google Social Search : Features - Web Search Help

Social connections : Features - Web Search Help

I'm not particularly interested in what most of my Facebook "friends" or Google contacts think of search results, so I"m not sure how useful this will be. What I'd really like is a way to pick and choose who my Google "search friends" are, the same way I pick who I'm linked to on other social sites.

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BigNorm

13 years ago

Judging from what the additional information shows, you can pick and choose who you connect to or don't. I really don't like the way Google has set this up as it shows a very easy loop hole to exploit if it's a case of having people connect to your Google account and vice versa.

To be honest, Google is a search engine.....so should stick to being a search engine. I really can't see Google proving any threat to facebook anytime in the near or distant future.

Originally Posted by Nonny

You can add your Facebook, Twitter, etc to your Social Circle.

Google Social Search : Features - Web Search Help

Social connections : Features - Web Search Help

I'm not particularly interested in what most of my Facebook "friends" or Google contacts think of search results, so I"m not sure how useful this will be. What I'd really like is a way to pick and choose who my Google "search friends" are, the same way I pick who I'm linked to on other social sites.

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Jeff Hampton

13 years ago

Originally Posted by BigNorm

How would they judge or determine that? Through Facebook or Twitter? If so wouldn't that mean that Google would need to find somewhere of seeing who your friends are on the network?

On both Facebook and twitter, anyone can see who your friends/followers are.

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Andy Hart 13 years ago

Originally Posted by Jeff Hampton

On both Facebook and twitter, anyone can see who your friends/followers are.

Not if you adjust your privacy settings, which are a minefield in themselves and are constantly changing to become even more confusing.
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waterburn

13 years ago

This will be interesting to follow. We should have a contest to see how many Warriors can get the most +1s on the first day of its release!

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GarrieWilson

13 years ago

+1 would work better if they used facebook friends to judge the weight. Google friends, eh, I have two so it will be of zero benefit to me. Not to mention I do not stayed loged into Google when I search.

-Garrie

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Jeff Hampton 13 years ago

Originally Posted by GarrieWilson

+1 would work better if they used facebook friends to judge the weight. Google friends, eh, I have two so it will be of zero benefit to me.

That's a great point, Garrie, and that's exactly what they are talking about doing. There have also been indications that they will (and in fact already are) considering twitter networks, too.

The idea is to determine the way that +1's travel through networks. Not physical networks, but networks of friends. This is probably their most powerful tool in fighting abuse.

Jeff
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Bradley J Anderson

13 years ago

I wondered why I wasn't seeing it yet. I didn't know you had to sign up through Google Labs to see it, though.

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matt5409

13 years ago

I'm not sure I like the idea of the +1 button. Google has prided itself on great search results based on automated algorhythms, but this is more editorial which would indicate a step back :S

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HollyK

13 years ago

I wonder if they will use gmail accounts to validate the social network?

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Raitei_Ericko

13 years ago

Looking from the potential abuse of this '+1', it doesn't looks right if this affect SERP greatly. Unless they find ways to prevent the abuse of course..

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dcristo 13 years ago

Originally Posted by Raitei_Ericko

Looking from the potential abuse of this '+1', it doesn't looks right if this affect SERP greatly. Unless they find ways to prevent the abuse of course..

Exactly. Anything which can be easily abused has little to no effect on the search results. Outside of SEO there could be some benefits, however.
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StoneWilson

13 years ago

Are they gonna to launch "-1 button" in future?

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bobby_shahzad

13 years ago

I am soon eecting a new product from some entreprenuer

"GOOGLE +1 NUKE" :d

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jamjar919 13 years ago

Originally Posted by bobby_shahzad

I am soon eecting a new product from some entreprenuer

"GOOGLE +1 NUKE" :d

The sad thing is, you're probably right
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jamjar919

13 years ago

Only available for american Google so far not the british one...

Hmmm. How will this turn out?

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balric

13 years ago

I bet this gets ignored by most people except the marketers that use it to try to send their sites to the top.

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GetMoreTraffic

13 years ago

I think Google is being forced into the social space against their will....they are not particularly good at it. If they want to get this sort of thing right, they will have to buy Facebook...

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gskesavan

13 years ago

Okay, so this means you got 2 factors to consider. One is that you've to rank on the first page. The second is that you've to actually get more +1s than all the others on the first page.

This is gonna be fun and interesting.

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vivaarturo

13 years ago

will be interesting to see how this works, right now it looks very easy to game and could be an unfair advantage. As always seo is always changing and we just have to adapt

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cryst

13 years ago

lets wait and see how exactly the program runs..will it benefit for SEO or not....

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Rukshan

13 years ago

Google try to copy Facebook. Nothing else :p

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serena85

13 years ago

I think that will be just another way to make SEO

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mikereisinger 13 years ago

I doubt that this will have too much of an impact on ranking in the short term. Sounds more like a test to me. But just in case, everybody to go my sites and +1 them Sounds like a good fiverr job!
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Tuffy22

13 years ago

As a consumer, I wouldn't want my search results skewed by the tastes and opinions of people in my network. Google may claim that this makes the results more "relevant." I would argue the exact opposite. From an SEO perspective...this just throws yet another wrinkle into the fold.

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j10nnb

13 years ago

Just come up on my adsense account to add the option to add the +1 code to my websites.

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Heavenstorm 13 years ago

Originally Posted by j10nnb

Just come up on my adsense account to add the option to add the +1 code to my websites.

yea same here...not sure if I should implement it to my sites
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humbledmarket Banned 13 years ago

Definitely a huge shake up but it'll work in our favour. The perks of social proof

It is also good for quality sites that provide actual user experience would naturally assist them. I'm sure a bunch of sites will pop up offering such liking system just as with youtube likes or a network like twiends.
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- sharma3361 13 years ago
  
  its launched , but should have been more descriptive. facebook like button tells user that by clicking it you are showing likeliness of this article.
  But simply small plus 1 button and that too without a google logo is confusing
  
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ProdigyMike

13 years ago

Yeh, I just noticed this in my adsense account - will be interesting to see how this one pans out.

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j10nnb

13 years ago

yes not sure if I will implement it myself. I took the analytics off some of my sites last week not done anything else with them and the rankings and visitors have started increasing.

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atrbiz

13 years ago

This is going to be easily abused. I'm curious to see how it'll work out......

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Clayton Rice 13 years ago

Originally Posted by atrbiz

This is going to be easily abused. I'm curious to see how it'll work out......

You are right. Just like facebook likes. However, if anyone can figure out who's abusing what, it's Google. I may be wrong, who knows. Thanks to the OP for alerting me of this - I hadn't seen it until now.
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- paulgl 13 years ago
  
  Just this minute got the email from google saying the code is
  ready! Putting it in place now.
  
  Paul
  
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Shane Dolby

13 years ago

Yea logged into my adsense account and there was a message click here to get the code for google +1

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Fernando Veloso

13 years ago

Here we go again...

Another dumb move from G in 5, 4, 3, 2...

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guitarjosh

13 years ago

So... here's my confusion. My AdSense account gave me the new code to add but it's the same code for all of my sites?? I just added it to 3 sites and giving it a 'Like', I see it also gives the like to my other 2 sites.

What's up with that? I can put the button on a high PR site and spread those likes to my crappy sites too???

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Jeff Hampton

13 years ago

Originally Posted by guitarjosh

So... here's my confusion. My AdSense account gave me the new code to add but it's the same code for all of my sites?? I just added it to 3 sites and giving it a 'Like', I see it also gives the like to my other 2 sites.

What's up with that? I can put the button on a high PR site and spread those likes to my crappy sites too???

Looks like it's the same code for everyone. They will identify the page by the referrer. That way, you don't have to get a new code everytime you add a page.

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Greenfatman

13 years ago

It just showing up on my adsense account...I will wait and see, I don't wanna google inside my sites like analytics, this way they will control you...

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JSProjects

13 years ago

Didn't think this was a good idea when I first heard about it. And I still think it's a terrible idea.

It's going to be incredibly easy to exploit unless Google places almost no value on the +1 feature. I'd think the easiest thing to do is to ignore a certain # of +1's after a certain time frame. But even this can be exploited as the "jobs" can be spaced out to look natural. (1,000 +1's in 30 days! $5)

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Jeff Hampton

13 years ago

Originally Posted by JSProjects

It's going to be incredibly easy to exploit unless Google places almost no value on the +1 feature. I'd think the easiest thing to do is to ignore a certain # of +1's after a certain time frame. But even this can be exploited as the "jobs" can be spaced out to look natural. (1,000 +1's in 30 days! $5)

I think that's a good point. But even if Google doesn't give much weight to +1 in calculating SERP's, and even if most people aren't logged in while searching, just having the number of +1's next to each listing in the SERPs is a game changer.

My guess is that we will see traffic from the SERP's spread out more evenly across page 1, as the sites lower on page 1 will have more incentive to manipulate +1's.

But at the moment, I think the real opportunities will be in advertising. Companies that "get it" will have a huge advertising advantage in the short term.

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ShawnP

13 years ago

Originally Posted by Jeff Hampton

I think that's a good point. But even if Google doesn't give much weight to +1 in calculating SERP's, and even if most people aren't logged in while searching, just having the number of +1's next to each listing in the SERPs is a game changer.

My guess is that we will see traffic from the SERP's spread out more evenly across page 1, as the sites lower on page 1 will have more incentive to manipulate +1's.

But at the moment, I think the real opportunities will be in advertising. Companies that "get it" will have a huge advertising advantage in the short term.

Jeff, have you seen any actual SERPs (or Adwords ads for that matter) showing several +1's next to their results yet? I'm in Canada, so I don't see it at all, even when looking at keyword - Google Search .

If you have seen this, I'd love a screenshot!

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frank07

13 years ago

Originally Posted by JSProjects

Didn't think this was a good idea when I first heard about it. And I still think it's a terrible idea.

It's going to be incredibly easy to exploit unless Google places almost no value on the +1 feature. I'd think the easiest thing to do is to ignore a certain # of +1's after a certain time frame. But even this can be exploited as the "jobs" can be spaced out to look natural. (1,000 +1's in 30 days! $5)

It looks a bad move. I think this will be Facebook Likes, everyone can buy it, and the problem, it will effect to Search Engine calculation.

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Moondive

13 years ago

This is going to be very interesting

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yukon

Banned 13 years ago

Originally Posted by Jeff Hampton

Sites will be able to place a +1 button on their pages.

Now that would be a very good thing for my sites!

I run download sites & If what you say is correct I'm going to force a +1 (like) per download.

They will +1 the download or they won't be downloading anything at all.

Bring it on!

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yukon

Banned 13 years ago

I tried to get the code from my Adsense account, the button sends me to a 404 page (wtf). I tried Chrome & Firefox, no go.

Anyone have a +1 code example that they can post?

[edit]

Never mind, I found this link http://code.google.com/apis/+1button/

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Fraggler

13 years ago

If I want to cook a steak but all of my friends are vegan, should I expect to see anti-meat eating proganda videos instead of a great tasting recipe?

Are these +1 buttons going to be visible for all sites in the search results or is it just in-content like a Facebook Like?

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camm

13 years ago

I do not see any benefit in Google doing this. How many people log in to an account to perform a search on Google? Black hats will have a time with this one. Xrumer for link spam and X1 for +1 spam!

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dagaul101

13 years ago

Google has always mentioned this is the new way it will rank sites, it's going to a turf war for folks paying people to like their sites, Google is assuming it would be more efficient for folks to build quality content sites than pay others to like their site to acheive high rankings

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simon1660

13 years ago

I have installed the code on one of my site and when i logged out the vote dissapears.
It doesn't help at all.

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CAPTCHAbiz

13 years ago

See the fact is, when Google launched something (its GOOGLE INC) it will definitely be massive and somehow put some google love for higher rank sites.

Also, if you reallly don't want to update your 100's of wordpress blog posts manually with Google +1, then you should try it:

http://www.warriorforum.com/warrior-...-warriors.html

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Mike Anthony

13 years ago

Some people are getting really hyped over this and getting ready to sell hundreds of nonsense WSos. People this is only going to be ONE factor. it doesn't mean you are going to be able to rank because you used some fiverrr guy to pushup your votes. look before you leap.

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Kael41

13 years ago

This will have zero bearing on seo. Although many will be taken in by the +1 Google Fiverr job, mark my words

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yukon

Banned 13 years ago

EASY +1 Booster!

Anyone that writes Wordpress plugins, could code the "Read More" button on WP to be replaced by the Google +1 button.

Want to read the rest of the article? Press the +1 button to read the full article!

I could think of plenty of ways to jack up the +1 counter for free.

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Fraggler 13 years ago

Originally Posted by yukon

I could think of plenty of ways to jack up the +1 counter for free.

I've heard that trick works great for Facebook Likes!
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- yukon Banned 13 years ago
  
  Originally Posted by Fraggler
  
  I've heard that trick works great for Facebook Likes!
  
  Myself, I don't see a single thing wrong with replacing the "Read More" button with a social "Like" button. I mean, the reader would have had to read the snippet of text & assumed they would like to read the entire article, otherwise they wouldn't bother clicking the default WP "Read More" link even If social media didn't exist.
  
  I say it's a win win for everyone.
  
  I bought a new 47" LCD TV this last Christamas, the TV comes preloaded with about 50 free internet apps that will let you watch free videos. The catch with every single web app on this tv is:
  
  1) You select the app. you want to watch videos on.
  
  2) The app will let you watch maybe 15 seconds of video.
  
  3) The video will pause & show an overlay on the entire TV screen, you have a choice:
  
  A) Share this video on Twitter
  B) Like this video on Facebook
  C) Stop watching the video, because you didn't share with the social sites.
  
  My point is, If social sharing is your thing, then forcing a "Like" or "+1" can help both the webmaster & the reader/traffic. Both sides get something for free.
  
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yohi5000

13 years ago

WOW!! thats crazy! this is defintely going to be interesting! do I sence a google "+1" bot in the works?

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