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Paid Traffic and Adsense

by friendclk
2 replies
  • SEO
    • |
I'm going to start paying Microsoft Adcenter for traffic to one of my sites but I also have Adsense on this site and I've only made a few bucks over the course of months because it doesn't get much traffic from the Serps.

My site is divided into sections, and one section is labeled 'Travel'. I plan on only sending traffic to this section of my site for now. Won't Google throw a flag if this obviously unnatural traffic is coming to the travel section and clicking Ads?

Is this going to fly with Google, or should I remove Adsense from my site?
#adsense #paid #ppc #traffic
  • Profile picture of the author Fraggler
    This is from the Googles Adsense Program Policies page:

    To ensure a positive experience for Internet users and Google advertisers, sites displaying Google ads may not:
    <snip>
    Receive traffic from online advertising unless the site complies with the spirit of Google's Landing Page Quality Guidelines. For instance, users should easily be able to find what your ad promises.
    You can read more about it here: Google AdSense Program Policies - AdSense Help
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    • Profile picture of the author paulgl
      Yeah many people just don't know that you can send paid traffic
      to adsense sites. They see "paid" and just don't bother to read
      anything.

      Rarely do they ever read everything on the TOS of adsense anyway.

      The so-called "landing page" is the most important thing. Google
      does not want you running paid ads with sites that are there for
      no other reason than to get an adsense click. Your site must offer
      something tangible other than hoping for an adsense click.

      Google and yahoo/Bing probably have the same policy.

      It's just a bad business practice on your end. Hard to generate
      enough clicks then a click on adsense, so it makes turning a profit
      almost impossible.

      It is perfectly okay to run a site that has adsense on adwords.
      (I know that shocks a lot of people.) Google tells you how to do
      it even. For example, you are selling model airplanes. The majority
      of your clickers are in the mood to buy one of yours. But in some
      cases, they may not find exactly what they want and are presented
      with adsense ads on the side as other options. It's the fact that
      they are selling model airplanes for their main monetization that
      makes it okay.

      Google also warns you that some paid traffic is just lousy. But then,
      paid traffic is not the only lousy traffic, is it?

      Google does not hate paid traffic. They love it. They love it to
      the tune of billion$ in profit$.

      Paul
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