I've been getting 100% CTR's on Bing/Adcenter

by sevven
3 replies
  • SEO
  • |
I ran a report on Adcenter 2 days ago and noticed I was getting 100% click through rates on nearly all my keywords. The ones that didn't get 100% CTR got 50% CTR.

My average position for all these keywords was between 10 and 25. I only used search, not content.

Does that sound weird to you?

Because of my high CTR I was able to get clicks as low as 1 penny for keywords costing several dollars on Google which is nice but the high CTR is worrying considering my low average positions.

It doesn't make sense to me as I thought you needed to be #1 or #2 to get high CTR's and even then 100% would be hard to do.
#100% #bing or adcenter #ctr
  • Profile picture of the author Lucid
    I'm assume a few things here. First is that you are getting only a click or two out of an impression or two. Not 10/10 or even 100/100. Second that the data is accurate.

    Since your position is 10 to 25, that means you are on the second page and beyond. I assume you are bidding low to warrant those positions, not because of your high click rate. The few people who do see your ads on those pages are somehow attracted to them, hence the high click rate. If that's the case, I would bid higher to get on the first page and see what happens. I'm sure you won't get 100% but if you do have ads people like, you could get a good percentage, even at the bottom of the page. More exposure, more clicks should result in more sales.

    Yes, 100% would be hard to do even in first place, impossible even unless you have one heck of an ad. 10 to 20% is more in line but 30 to 40 and more is possible in first place. But you can have high CTRs, relatively speaking, in any position really.
    {{ DiscussionBoard.errors[4063895].message }}
  • Profile picture of the author vbox
    zero multiplied by zero is also 100% am I right? you are getting too little hits to even stablize the results so it's not really so attractive in marketing sense.
    {{ DiscussionBoard.errors[4065016].message }}
  • Profile picture of the author Lucid
    No. Zero (or any number) by zero is infinity and Adwords shows as 0%.
    {{ DiscussionBoard.errors[4066586].message }}

Trending Topics